Gone are the days when businesses relied largely on print media or outdoor advertisement strategies like billboards to market their products. Well, traditional marketing may not be gone completely. But it’s no secret that for many businesses, they proved to be a strain on expenses while also not guaranteeing the ability to reach the target audience.
However, times have surely changed. In the wake of digital, almost every business has realized the potential digital marketing possesses, including the real estate industry. Many real businesses now use the digital market for advertising houses and property listings.
While it saves unnecessary marketing costs, digital marketing also enables you to directly reach your target audience and reach an unparalleled level of customer satisfaction. So, if you’re in the real estate business and looking to reach a larger audience and advance your lead pipelines, we’ve got your back!
In this article, we will be discussing the 6 Digital Marketing Strategies to Generate Leads for Real Estate Businesses.
1. Build an Efficient & User-Friendly Website
It’s essential to create a website for your business that includes company details and other relevant information about your services. Moreover, since users prefer to browse for a property using their mobile phones, the website must have user-friendly interface. Most real estate businesses fail to pay attention to the UI of their websites.
However, it’s common for real estate websites to often not work properly due to the extensive information they possess, such as pictures and details about housing. This is bound to drive users away from your website as no one has the time to browse through a website for hours. This can be ensured by hiring a professional web developer to work on building an efficient and fast website for your business. “Setting up a blog with useful and regularly updated information is also a great way to build credibility,” comments James Durr of auction house London Property Solvers.
2. Stay Active on Social Media
71% of businesses who have had a positive experience with brands on social media are likely to recommend the brand to their friends and family, according to oberlo.com. And no one underestimates the power of the snowball effect.
Therefore, as a real estate company, you should be active on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. This can be ideal for generating leads for your company as most millennials usually look for accommodation through their platforms.
Moreover, Instagram has also recently become an ideal platform to promote for businesses. Popular social media will advertise your company to anyone looking for a real estate company through an algorithm.
Another trick to an efficient social media marketing strategy is to post regularly and stay active to gain organic followers. Some content ideas you can try are:
- Property listings – Add PPMLS property listings to your own real estate website today for more information on how to boost your business
- Blog posts
- Details about your business and the team
- Customer reviews
3. Pay Per Click (PPC) Advertising
Pay Per Click Advertising is a digital marketing strategy used to drive traffic to a business’ website. It helps reach your target audience and build conversions for your company. Through PPC advertisements, you only pay when and if a user interacts or clicks on your website. This is an ideal strategy if you don’t want to accrue unnecessary costs. However, website traffic may not always be organic.
How Does PPC Advertising Work?
If you want to opt for PPC Advertising, here are two options to consider:
- Google Ads: Through Google Ads, you can place your advertisement for slots at the top of SERPs on Google.
- PPC Advertisement is also applicable through social media platforms such as Facebook, Twitter, and LinkedIn. You can reach your desired audience by specifying age, gender, area, and other details.
4. Email Marketing
As a realtor, you must know the importance of constantly staying connected with your customers or potential leads through a communication channel. It’s essential to know their preferences and their dislikes. And there’s one digital strategy that enables you to do that efficiently and easily – email marketing.
Email marketing is the perfect strategy to reach out to your customers or leads to let them know about your services, any discounts you may be offering, or anything you feel they may like in general.
Moreover, you don’t have to fret about whether or not you’ll be reaching your target audience as every demographic uses it. Ensure your email feels personalized to the customers to build a connection, and you’ll be good to go!
5. WhatsApp Marketing – A New Social Media Marketing Tool
WhatsApp has recently made it clear that the platform wants to enhance its e-commerce push. The popular messaging platform also introduced a “business account” option to cater to its entrepreneur customer base.
To market your services as a real estate professional, all you have to do is create a business account on WhatsApp and reach out to your target audience through the several messaging tools the platforms offer.
You can create templates and messages for your customers, prepare automated replies to commonly asked questions, and the “Quick Reply” button, which enables you to create keyboard shortcuts for the messages you send often.
To connect with your customers on Whatsapp, ensure to publish your WhatsApp’s business account number on every advertisement for your company.
6. A Customer Relationship Management Software (CRM) Can Be a Game-Changer
A popular strategy used by most businesses today to enhance their digital marketing process is Customer Relationship Management Software (CRM). A CRM can automate redundant tasks and fasten your digital marketing strategy.
Firstly, a CRM assists you in providing a better experience for your customers through a live chat option on your website. You can also automate replies to commonly asked questions. Moreover, through CRMs, you can keep your customer’s information up-to-date and track every interaction they’ve had with your business in the past.
There are several CRMs out in the market. However, as a real estate professional, it’s preferable to a CRM that is entirely centered around the real estate industry. For example, The Real Estate CRM – A CRM for the Real Estate Industry.
In today’s era of digitalization, digital marketing has become a necessity rather than a luxury for businesses. It’s not only cost-effective but also enables businesses to reach a larger audience and generate leads. As more and more businesses continue to shift their marketing strategies to the web – it’s time for real estate professionals to do the same.
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