Instagram, Twitter and Facebook are surely the buzzwords when talking of connecting people. However, emails have been the oldest form of communication. Instead of going under the rock, emails have surely gained relevance over the years. How many people do you know in the present day who do have an email address? Hardly any. Every day over 196 million emails are sent across. Well, these numbers surely justify the importance of emails and the impact email marketing can have.
Do you have an outstanding startup idea? But, don’t know how to reach the target audience. Email marketing is like a no-brainer solution for small businesses. And, if you are not opting for the email marketing strategy, you are surely missing out on a massive opportunity for business growth.
Why Email Marketing is Important For Startups?
Talking of digital marketing tactics, email marketing surely provides enough reasons why it is important for startups. Here is a list of the reasons mentioned below:
1. Consumers prioritise emails:
No wonder social media has got quite a lot of attention in the past few years. But, this does not mean that they are an organic channel to reach the target audience. This is where email marketing takes over other tactics. It is a professional medium of communication with the target audience and customers. Moreover, consumers prefer connecting with the brands through emails over any other platforms. The major reasons for this include:
- Convenience: Customers have access to emails through multiple channels. The major one among this is mobile phones. This allows the customers to connect with the brands and avail the deals in a few clicks.
- Personalization: Nowadays, everyone’s inbox is flooded with emails. However, customers usually open or respond to personalized content. After all, it makes them feel connected. With email segmentation and marketing in hand, you can deliver relevant content to your customers.
Well, there are many other reasons why email marketing is important. Let us walk you through it.
2. The better reach of mobile consumers:
People get everything done from their mobile phones. Right from the mere tasks of shopping to sending and reading emails. This makes email marketing an important investment for companies to reach out to their potential consumers. Alongside, this also makes it essential for the business to optimize the emails according to the devices.
While creating emails that are mobile-friendly, here are a few tips you can follow:
- Simplicity: Use a simple design to create emails. Opt for a responsive template that works well with the smaller screen as well.
- Image and text optimization: Do not add many images and use clear and concise text statements. Avoid making the emails complicated.
- CTA buttons: Ensure that the mail fulfils its purpose by adding a CTA button to it.
3. Email marketing offers ample features:
Undoubtedly, social media has gained a lot of attention currently. But, it still has some limitations. With social media, you cannot convey your message completely in those short posts. However, emails provide the liberty of designing and curating the content according to your preferences. Emails are highly interactive with unlimited possibilities.
If you are a startup, you need to take note of the budget. You can invest lots without getting the desired returns. Email marketing is surely a cost-effective option which can be maintained easily over time. To make this task even easier, you can opt for the best email marketing software. This eliminates the need for an up-front investment alongside allowing your team to work on the core business tasks.
5. High ROI:
One of the key reasons why email marketing is important and still tops the list is because of the high ROI that it offers. It adds value to the business in the following ways:
- Increase in company revenue
- Bringing in more traffic to the site
- Improvement of sales conversions
- Improving brand awareness
6. Integration with other digital marketing tactics:
You can make the best out of email marketing by integrating it with other marketing campaigns. For example, if you are hosting a contest on Instagram, you can send emails about it. Moreover, you can use social media CTA buttons along with the emails you send.
7. Ease of use:
It might be a tedious task to understand Facebook and Instagram algorithms. But, this is not the case with emails. They have been working in the same way for a long time. All you need to do is incorporate the email marketing strategies that work best for your business.
8. Frequent communication with email automation:
You cannot send personal messages daily through social media platforms. But, it is the other way round with emails. Also, the best part about is personalization with email automation. This allows you to reach the right audience at the right time. This makes conversations personal and helps in boosting sales and conversions.
9. A/B testing option and CTR:
Email marketing helps you have a clear picture of how the strategies are working. With CTR and A/B testing, you can understand how and which areas you need to improvise. Further, this helps you in aiding your emails.
10. Expanding Network:
A good network is a key to business expansion. After all, you just don’t want to remain a small business throughout. With email marketing in hand, you can easily build a stable and strong network with a loyal audience. This can be done by providing the audience with a CTA option of email newsletters when they visit your website. And voila! You are good to go.
Best email marketing software to opt for:
Email marketing is quintessential for every small business. This does not mean that you need to create and send emails manually. You can get these tasks with the help of best email marketing software. But, which one to choose? The first name that pops up is PeppyBiz. We offer you all the features in one place. Right from designing to providing reports, we have got you covered. Check out the website to know all the features we have in store for you.
Emails are here to stay for the long run. If you are a small business, it can work wonders for you. All you need to do is understand the process and keep going. After all, email marketing is all about consistency if you want to get the desired results.
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