2021 may be your year! Starting a business under specific circumstances (the consequences of a pandemic) probably seems challenging. You need to research the entire market, ensure initial capital, connect with the right people, etc. However, even with all information, money, and experienced workers, you won’t manage to survive in the business world without digital marketing.
Knowing different social media trends is the first thing that will help you. You will manage to reach your target audience organically with some viral content. However, in case you are ready to invest a bit more money in digital marketing campaigns, PPC advertising is an excellent option as well.
Believe it or not, PPC is the third generator of on-page conversions. Nearly 20% of people that visit PPC ads will leave the contact information or simply purchase the product you offer. Doesn’t this sound like an excellent opportunity to increase your sales?
Yet, you need to have in mind one important thing. It is not enough to invest money and wait for the results to come. You need to use some of the top-notch strategies to write compelling PPC Ads. The list below will explain to you how to do that properly.
1. If You Had Some Previous PPC Ad Campaigns – CHECK THEM!
Amit Kalantri said once – “Great Losses are great lessons”. Just because your previous PPC ad campaigns were unsuccessful, that doesn’t mean you should avoid using them. There is probably something you could fix, change or improve.
Updating the PPC ad campaigns is essential for several different reasons. The search terms are changing together with the demands all your customers have. It may also happen that your style of advertising is out of date. As previously mentioned, following the latest trends is the characteristic of every successful business.
2. Determine Who Your Target Audience Is and What They Like
People are not going to look for your business because they are curious. They have an issue that your products or services can solve. You primarily need to understand who your target audience is. Check their gender, age, location, interests, and habits.
Fortunately, some clever web developers designed a perfect target audience analyzing tools that can help you understand your customers better. For instance, if you already established a social media community, social media analytics can tell you a lot. Depending on the tool you are using, you will see similar insights to the ones below.
3. Pick Appropriate Style and Language
Short tip – be direct! People see hundreds of PPC ads every single day. If your ad looks the same as others, there is a big chance the viewer will only skip it. Choosing the right words is one of the ways to write effective content that converts leads into customers.
Check out how Farfetch did it. The content of their PPC ad is simple and direct. They explained what they are offering and which benefits people will get when purchasing their products. A person who needs Nike shoes as soon as possible will say “This is something I need to check out”.
On the other hand, numbers are there to impress the visitor even more. You can talk about the number of products you are offering like Farfetch. However, if your goal is to attract people with affordable prices and offers, you can talk about discounts like in the example below. The characteristics of your target audience will tell you which method is more suitable for your needs.
4. Don’t Forget About the Call-to-Action Part!
The offer is affordable, benefits people can get are amazing…so what now? Every PPC ad needs to contain a call-to-action part. The combination of words that will bring effective results depends on your offer. For instance, if you are offering discounts, the word “Save” would be appropriate. Despite that, you can use some phrases like “Get this product”, “order the product”, “find out more”, etc. Check out the examples below to find an adequate solution.
5. Have SEO in Mind
Google’s algorithm can be your best friend and worst enemy at the same time. Appropriate SEO practices will allow you to increase your visibility, improve credibility, etc. Because of that, all PPC ads need to contain a set of relevant keywords.
This fact also brings one additional warning. Search terms are changing all the time. If you don’t upgrade your PPC ad content regularly, your Google rankings will reduce. Use the benefits of different reliable keyword research tools and try to remain competitive in that way.
This PPC advertising is handsome and simple. In a couple of words, they described what they offer without underestimating the importance of SEO. People that are looking for custom engagement rings in New York City will easily reach this shop.
6. Use a Video to Boost Engagement
Still, just like for the textual PPC ads, it won’t be enough to record a video and wait for the customers to come. It is essential to write a corporate video script and outline all the details your video will cover. Despite that, you will also need to determine the appropriate length of the video, language, tone, and music. You can check out some examples of PPC video ads here; they may serve as an inspiration.
You won’t manage to write a compelling PPC ad without getting familiar with the characteristics of your customers. Each target audience has different concerns, problems, and interests. Their characteristics will help you choose the right style and tone of the PPC ad content. Despite that, their search terms will make SEO less challenging. You will know exactly which keywords the ads should contain to boost your rankings to the top.
Don’t forget to update your PPC ads campaigns! Trends, concerns, and requirements of people are changing all the time! When you see the sales are not growing, repeat the same process once again!
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