Make Your Business Thrive with These eCommerce Growth Hacking Tips
Growth hacking is a marketing tactic in which you help grow and retain an active user base, sell products and gain exposure using cost-effective digital tools. Most small businesses and start-ups prefer growth hacking, as it doesn’t need many resources to make an impact; it only needs time and effort.
Unlike traditional marketing, growth hacking doesn’t involve spending enormous budgets on advertisements. Moreover, it mainly aims to encourage people to use a particular product or service, combining marketing, optimization and know-how. Let’s see how even you can change the course of your business with these best growth Hacking tips.
Starting with the basics, guest posting is the easiest thing you can do to reach new customers. You need to look for blogs with common visions (and even products like you) because their client base might be interested in your posts. Then reach out to the blog managers and see if they allow guest posting on their website.
If you made it up until now, you must know the two rules regarding your posts. First, in order to win new customers, your posts shouldn’t be too promotional. If you’re being too obvious about the fact that you want to sell your products, people won’t buy them. Instead, try to write your article around a related subject so that you can also provide valuable content for your readers.
Secondly, you will link back to your blog in your guest post so that you can set up traffic tracking on your own blog. This way, you can see whether the backlinks have led people to your site. You can measure this technique’s performance in Google Analytics.
Next, you could try enabling an exit-intent pop-up for your website that will appear on the interface when someone proceeds to leave the website without buying. You could offer people a discount on your products (or remind them about any actual deal) to gain their interest, or at least ask them to add their email to receive newsletters from your business.
Even if you’re not able to convince them to buy now, you can at least make them aware of the benefits of being interested in your products and services. Plenty of tools allow you to add such pop-ups, and you can even choose which discount you want to offer people that will instantly apply to any products in your shop.
Besides these, other types of pop-ups can help your website grow:
- Email sign-up form, where you encourage people to join your newsletter;
- A floating button to remind visitors to make an account on your website;
- A survey that will let you know where visitors are coming from;
- A contact form to help visitors get in touch with you;
- A floating reminder that will allow visitors to leave a review after leaving the page;
The thing here is not to make pop-ups too annoying – people are already bombarded with plenty of other information, and if they leave your website tired and confused by all your pop-ups, they won’t return anymore.
Having a link-building strategy is the ultimate trick you can work on to make your website have leads. Although it’s a little bit more challenging, it’s definitely worth the time. You can ask for the help of a link building agency if you’re not sure you can handle all the processes right now. But if you plan to do it on your own, know that link building consists of mainly four steps:
- Start with keyword research. Targeting the most relevant keywords for your clients can set you up for success;
- Analyze the backlink profile, including an analysis of the competitors, the anchor text ratio and the amount of referring domains.
- Continue with reaching out to relevant platforms that would be interested in your content;
- Evaluate the results and change the strategy along the way.
When combined with technical SEO, excellent content and great user experience, link building can drive more organic traffic. This is why link building services can make the difference between a company that grows and one that can’t advance.
Homepage personalization is the way you can provide the best customer experience. You may know that customers have high expectations when it comes to shopping online, so you need to adapt your store to their needs.
The best way to personalize your homepage is to track user behavior. This way, you can recommend something they’ve previously viewed but never bought or something related to what they are interested in. After defining your audience, it’ll be easier for you to come up with proper call-to-actions or create featured blog posts that are relevant.
You can also try to customize the homepage according to each of your customer’s demographic or user behavior. This might especially work for B2B interactions, but regular clients can also be more willing to purchase from a website that fits their personality.
Cross-sell and upsell
Related to personalizing your homepage, the following two techniques are used to make customers buy more products that you think are relevant to them. Cross-selling is when you encourage clients to buy complimentary items, while upselling is what makes customers upgrade their purchases.
Cross-selling consists of suggestions regarding your purchase. For example, if you bought a phone, the retailers might suggest you also get a case to protect it. Or, when you’re on an eCommerce website, you’ll see a section called “customers also bought” at the end of the page.
One of the best examples of upselling is Spotify, the music app. It works like this: if you’re a free Spotify user, you’re allowed to skip six songs per hour, after which you’re prompted to upgrade to a premium account. They only use positive affirmations, like “You discovered a Premium feature”, which helps people understand how it would benefit them to upgrade their account.
Knowing how to create the perfect marketing strategy takes time to practice and see what fits your business. But if your resources are limited, you can develop a growth hacking strategy to get your business to a new level.
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