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How to Avoid These Common Mistakes and Disasters When Naming Your Fashion Brand



How to Avoid These Common Mistakes and Disasters When Naming Your Fashion Brand

As a business owner trying to launch an effective fashion brand, you ought to be aware that one mistake, particularly one regarding your brand name choice, can damage all your efforts.

That’s just because, when it’s all said and done, your audience will identify your business mostly with its name. So, if you intend for your fashion firm to thrive in this highly competitive field, ensure your brand identity is a proper reflection of your business.

To select the right brand name for your firm, you can choose to brainstorm, use a quality brand name generator, purchase some excellent company names for sale, or contact a professional branding company.

No matter how you decide to get the best name for your fashion business, be careful to avoid the following common mistakes that could wreck your brand.

1. Names With Offensive Meanings

Customers are generally drawn to ventures with similar perspectives on social matters, the environment, and politics.

They have deep opinions concerning these sensitive issues. And, though some see it as a strategy to get exposure, if your fashion business chooses to take on these issues, even if not using your brand’s name, you’ll end up displeasing a chunk of your audience. And sure enough, individuals who are against a given cause are less likely to buy your products.

Likewise, following firms like Urban Decay and Kat Don V to introduce products with offensive names like “Underage Red” or “Druggie” could trigger serious customer resentment for your business.

Avoid These Common Mistakes and Disasters When Naming Your Fashion Brand

2. Difficult-to-Say Business Names

We counsel fashion businesses to steer clear of names that are too difficult for their clients to pronounce or write. Because if your business name isn’t memorable, no consumer will feel the need to remember it, much less recommend it to their family and friends.

Also, you should be warned that within three days, 80% of clients forget about branded materials. Hence, to reduce the chances that this could hurt your brand, make your fashion brand name distinctive and memorable by keeping it short and clear.

In order for your fashion brand name to leave a long-lasting impression on your clients, you’ll need a name that sounds pleasant and flows off the tongue. Take it from us; even the most convoluted name cannot compete with the warm feeling radiated by a simple one.

Not to mention that simpler business names make better premium domain names, so keep that in mind while naming.

3. An Unpleasing Foreign Translation of a Name

Your marketing campaigns have a huge influence and reach on customers around the world, and people from across the globe can instantly connect with your fashion brand online. So if your company’s name is controversial in their language, these potential buyers will not like to purchase your products or services.

Therefore, every entrepreneur should conduct extensive research before choosing a brand name to verify that it is not inappropriate for customers in other countries. Because, much like Mazda’s Laputa and Nokia’s Lumia-which were welcomed in other regions of the world but turned down by the Spanish people due to their brand names meaning ‘prostitute’ in Spanish-failure to conduct thorough research can shatter your business.

So, whether you operate a local or international fashion business, you should always care about how people from other cultures around the world will perceive and interact with the name of your brand.

4. Establishing an Emotionally Inspired Brand Name

When naming an idea, item, or service, almost everyone is going to experience some level of emotional attachment when asked to select the best option from a number of good options.

Yet, don’t allow your emotions to take center stage during the naming process. Picking a name based only on your personal preference rather than a detailed study of what your business and customers want will have an effect on how people receive the name and the growth of your fashion firm.

If there should be any room for personal preference, it should only happen after proper research has been done.

Focus on Your Clients

Never forget that your business exists for its customers, so make sure their needs and desires come first whenever possible. Failure to concentrate on your businesses and customers’ primary needs has led to the collapse of many fashion businesses.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

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