In recent years, the e-commerce industry has witnessed amazing growth. The current COVID-19 pandemic has provided further impetus to this industry. Several businesses are also taking the online route to sell their products. There is no shortage of options for the customers, and the industry is also seeing tremendous competition of late.
ECommerce websites must adhere to the PCI-DSS guidelines and install an SSL certificate. It will also help them to ensure the underlying data in the web server is secure. As there could be several first-level sub-domains, you must install a wildcard ssl certificate. With this single certificate installed, you will be able to secure the chosen primary domain in addition to an unlimited number of first-level subdomains under it. The website must also have several personalised features to increase sales. We will discuss some of these tips in this article.
#1. Using Personalised Homepages
You can show the best prices of the product categories that are preferred on the website. However, it is also necessary that the business knows the visitors’ demographics and ensure they reach out to them. Several websites have mastered the art of creating personalised homepages, and your business must address it as well.
#2. Make Use of Personalised Content
We all know that content helps to bring more visitors to the website. You must understand the demographics of the audience and create content that appeals to them. An increase in footprints can lead to more sales as well. It also shows that your business cares about the target market.
It is beneficial to create targeted content like blogs, videos, posts on social media, etc. It will allow your target market to connect more with your brand. However, with the audience being bombarded with content all day, you must create personalised content that will stand apart from the competition.
#3. Install an SSL Certificate
ECommerce websites must install an SSL certificate. Visitors will also have peace of mind that they interact with a secure website and safely undertake financial transactions. The certificate will ensure that a secure communication channel is established with the visitor’s browser.
You can install a cheap wildcard ssl that will authenticate your brand and save you the hassle of buying and maintaining separate single-domain SSL certs for each new subdomain that you add. The brand equity is also enhanced, and the security warnings are also removed. When the visitors feel they are interacting with a secure website, they are more likely to transact on your website.
#4. Help The User During The Search Process
Your customers will not wait for long when they are searching for specific products on your website. Therefore, it would be helpful if your site has advanced features to store the previous searches done by the customer.
The customer may also look for repeat purchases if they had liked the product. It is also essential to show the recently visited products that can help visitors in their purchase process. The “recently viewed items” must also be associated with a call-to-action button to allow the products to be easily added to the cart.
#5. Special Offers For Loyal Visitors
Your loyal customers love to be pampered. You can create loyalty plans and provide additional discounts to them. A simple birthday note to the members can also bring joy to them. The pampered customers can also make repeat purchases and are more likely to refer your brand to their friends and family.
It will help if you use analytics to find out the repeat customers. Then, you can segregate them into different groups and send out newsletters informing them about upcoming new releases and additional discounts. You can also create an exclusive collection for them at special rates.
#6. Cross-Selling And Upselling Products
There are specific sections on various websites that show the additional products that other customers bought. It can also lead to impulse purchases where your customers can like the suggestions offered. You can display these suggestions based on the current purchase or the earlier ones.
When the visitor is making their decision, you can also show other products they can also buy. For example, if you are purchasing a shaving razor, you can also show shaving creams that they can also buy.
#7. User-Specific Campaigns
Are you worried about several of your campaigns failing? But are you aware that you need personalised campaigns to ensure they succeed? For example, if your visitor shows an inclination to a specific set of products, it will help if you send targeted campaigns for this category.
The path taken by the customer through your website can provide adequate information about their buying trends. You can show targeted products that can increase conversion rates. The exit-intent is also another way to offer targeted campaigns to your customers.
#8. Using Personalised Messages in Emails
Studies show that generic emails do not have high open rates. The subject line must be customised to cater to a specific set of customers. Moreover, addressing the client by their names can also lead to more conversions.
You can also celebrate specific occasions with your customers. For example, send them customised emails on their birthdays and other special events. You must track customer behaviour on your website and send out personalised emails accordingly.
#9. Location-Based Product Pages
If you cater to a global audience, you must have personalised websites for different countries. The product pages must also cater to the specific audience and show the colours that customers like.
Various renowned eCommerce companies also show the sizes and processes that pertain to a specific country. The website can gather information from the country selected and show personalised product pages to them.
The eCommerce industry has been seeing immense competition among incumbent companies. They are striving to outdo their competition. But like other industries, they must personalise the website, keeping in mind the needs of their audience.
It is also essential to instil a sense of trust in the minds of the visitors. It will ensure that they stay on the website and complete a transaction too. We have listed some of the ways personalisation can increase revenues for you. Using the right technologies, you can gather information to further personalise products on the eCommerce website.
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