Customer service metrics are the key to customer retention. Customer satisfaction is a major customer service metric, but customer experience and customer perception of your company’s...
Sales and marketing experts claim that making cold calls can be a practical sales and marketing approach for gathering a list of prospects who are interested...
NPS is a customer loyalty metric that measures the willingness of customers to recommend a company’s product or service. It was developed by Fred Reichheld in...
Customer support is enough to make or break a business. After you have made the sale to a client, it is the customer support team that...
In recent years, the e-commerce industry has witnessed amazing growth. The current COVID-19 pandemic has provided further impetus to this industry. Several businesses are also taking...
As more businesses are using the online medium to enhance their revenues, it is becoming more competitive to increase customers. The cost per acquisition for new...
When you start your new business or grow your business from your homeland to another country, you need to define your target market first to reach...
A successful businessman knows the importance of building long-term relationships with its clients. You would agree with the statement that it is cheap to retain an...
A price increase, no matter how drastic, can be a daunting task. Particularly if you are a new business or just starting to break ground in...
