In 2022, it’s becoming increasingly challenging to crack the market as a startup. Whatever your product is, you’ll soon find yourself competing with others. Despite the hardship, many brands are thriving in their respective fields by developing innovative marketing techniques.
Here are the 9 best techniques that you can use to flourish your new business.
1. Catchy Traditional Marketing
Traditional marketing is not dead. Moreover, it’s more effective than ever as not many companies are doing it anymore. If your startup is based on something that can be promoted through traditional marketing methods, you shouldn’t shy away from investing more in it.
Many aspects of digital marketing were once a part of traditional marketing. For example, the experts have managed to bring around sending mails and cold calling.
Although most people on the planet have access to the internet, some have still kept themselves away from it. Especially children who still don’t have access to smartphones, or aren’t mature enough to understand ads.
Moreover, traditional marketing and advertising have developed and some innovative approaches are included in campaigns like digitalizing billboard advertising or representing the brand through inflatable advertising. Particularly at outdoor events or trade exhibits, these inflatable advertising tools offer a distinctive and eye-catching approach to representing businesses and products. These versatile advertising tools can be shaped as custom logo inflatables or to resemble popular products, such as beverages, cars, or electronics, effectively capturing the essence of the brand.
Depending on your target customer, traditional marketing–including billboards, handouts, cold calls–can still be quite catchy and relevant.
2. Storytelling and Marketing
Today, the customers aren’t driven by the tacky faceless product promotions that used to work like charm. The customers now want to know about the brand, what they represent, and what their objectives are.
If you are a corporate that doesn’t give back much to the community, doesn’t believe in charity, your customers won’t be compelled enough to buy from you. You need to make sure that your customers can relate to their emotions upon hearing about your brand.
For that, most startups are considering brand storytelling in their marketing campaigns. The story that these companies tell most often doesn’t even relate to their product. The purpose of these campaigns is only to associate brands with emotions that the audience feels.
Not only films, but you can also think of creative narratives in written forms to lure your audience into remembering your brand with their emotions. These contents, if paired with traditional marketing, make wonders.
If you are struggling with creativity and story ideas, you can opt to get the help of startup marketing agencies such as Hyperlife brands that ensure that you don’t get entangled in the wrong crusades. Agencies like such are dedicated to giving you the best possible outcome.
3. Social Media Humor
A dry unrelatable social media page that doesn’t convey the charm of that particular platform isn’t the best approach to social media marketing.
You must remember as a startup that your audiences are surfing through their feed to find interests and humor. Your ad (or content), reaching them without satisfying their demands may get discouraged.
Presenting a bit of personal touch and humor to your social media posts can go a long way. You don’t need to be satirical to place yourself higher than your competitors. Just having a subtle touch of relatable wit should be enough.
A great example of this is Wendy’s. They have nailed their Twitter game. They give out savage responses to tweets but with added humor. Sometimes, they even add their promos to replies. This allowed them to engage and widen their audience.
4. Increasing Brand Visibility
Increasing brand visibility is not innovative, but an extremely important concept. As a startup, there’s nothing more you can do than increase your brand visibility. But what can you do to achieve that?
- Introduce a referral program. Your audience will be glad to spread the word about your product if an incentive is associated with it. Dropbox is the ideal example. They give you 500MB of extra storage whenever a new customer opens their account with your referral code.
- The Internet has matured to become the go-to place for information about anything. It has even replaced books in most cases. Your infographic content will be a nice addition to the knowledge pool that the internet offers.
- Not a single soul on planet earth is repelled to use free things. Offer your product or services as a freemium option to your customers to grow more as a brand.
5. Marketing With Interesting Podcasts
Podcasts are becoming increasingly popular with the new generations. As video contents aren’t always convenient to consume, and due to a lessened attention span, the written content is losing relevance. Hence allowing podcasts are becoming the next big thing.
Although you might not be able to call your audience to take action through a podcast, it can become an important addition to your brand awareness campaigns.
Most popular brands bring in celebrities and niche experts to live-stream their interviews on podcasts. Typically, they also generate manuscripts and video content alongside the podcasts to engage more audiences.
6. Influencer Outreach Marketing
You don’t need to pitch a contract with a renowned celebrity to market your startup. At the same expense, you can hire multiple influencers that are actively or tangentially related to your niche to promote your product to a broader set of audiences.
While choosing the influencers, don’t fall for the follower count alone. Make sure to find influencers that have the same values as you and your brand. As a start-up, you will not have much room for errors. Hence pick an influencer that has a good track record.
If their content isn’t parallel to your brand value or product, the outreach mightn’t be as effective as you’d like. Remember that any individual related to your brand can affect how people view your brand.
7. Video Content Marketing
We are not talking about YouTube Ads. Try producing video content from your designated YouTube channel. Talk about your brand, features of your product, why your services are better, what’s your objective in the long term, talk about every personal thing.
And if you are a startup that’s trying to change the world with your product, emphasize that. Don’t shy away. You can also introduce your infographic content through YouTube videos.
8. A/B Testing
Not every buyer of yours will be titillated with the same content. And moreover, you won’t be able to satisfy all of them with the same approach. But, as a startup, your goal should be to reach most of them.
For that, A/B testing is an effective alternative. Design your website content for different demographics and let them go free. You can leverage that by showing different content to different customers.
9. Automated Email Campaigns
Email campaigns have proven to be very effective, if not the most effective outreach campaign in today’s world. Mails in general have always been the first choice for startups. Now with emails, the approach has pivoted to that.
Automated email campaigns take that to the next level. Keeping track of how many emails have been sent, how many of them have been opened, and who have shown interest, has been made possible by automated email outreach efforts.
The Bottom Line
Marketing your startup has never been more challenging. In these competitive times, innovating ideas like storytelling, expressing humor, increasing brand visibility, and influencer outreach have become essential tools of a marketing campaign.
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