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10 Reasons Why Drupal Is The Best Fit For Your E-Commerce Business

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10 Reasons Why Drupal Is The Best Fit For Your E-Commerce Business

In website and e-commerce development, the CMS plays an important role. Choosing the right CMS would ensure faster productivity, a speedy connection, secure transactions, and smoother functionality. Among the available options, an outstanding choice for e-commerce web applications is the Drupal CMS.

Statistically, this content management system (CMS) platform powers approximately 1.5% of every website currently active on the internet. Drupal ensures scalable, flexible, and robust sites at the end, which is why big enterprises opt for this CMS for website development.
Therefore, in terms of running an ecommerce business, the platform is a good choice.

Growth in the E-commerce Market

Currently, the e-commerce industry is at an incline in terms of growth potential and revenue intake. Originally starting in 1992, there are around 24 million and counting online stores in the late 2000s.

Statistically, the rate of online sales was supposed to increase at a 45% rate, totaling a revenue growth of $327 billion in 2016. With the advent of powerful open-source platforms, this count is increasing continuously. Drupal Commerce is one of the main contributors.

What is Drupal Commerce?

Under Drupal CMS, Drupal Commerce is one of the notable open-source framework options available for e-commerce. With this, companies and solo entrepreneurs can offer their products for sale and marketing via content. Transactions and checkout features are also integrated that streamlines the overall buying/selling process.

Statistically, there are more than 64,000 Drupal Commerce websites. From its earlier phases, the usage growth of Drupal increased following the launch of Drupal 6. It was more suitable for e-commerce services.

Reasons to use Drupal for E-commerce

For e-commerce businesses, Drupal is easily one of the best platforms to rely on. The following are some of the main reasons for it.

1. Combination of Content and Ecommerce

In the context of digital marketing, a good SEO ranking can increase the consumer reach of companies. However, to ensure that the key is always to create and deliver high-quality content. This is one of the main reasons why companies focus on content marketing in e-commerce.

Businesses have to invest in separate CMS software to run their e-commerce platforms for content marketing in most cases. This increases their overall cost of production, development time, and work amount, managing two platforms simultaneously.

2. Varied content type support for engagement

Businesses can engage properly with their clients better when they work with Drupal. They can also increase their sales and market their products effectively via Drupal Commerce. This is because this system is compatible with different social media platforms and content.
Therefore, companies that run aspects like forums, product ratings, blogs, and interactive content smoothly via Drupal. Statistically, 31,379 websites historically used Drupal commerce. They got access to varied content formats on their e-commerce websites like videos, images, polls, and sliders.

3. Simple to manage

One of the main points of Drupal’s strength in mobile application development and e-commerce management is usability. Developers can quickly create, update, and edit the content on Drupal-based websites.

Another benefit here, whether you are using a web browser or mobile device, is the simplified interface you would notice. It is intuitive and smooth, and users can customize it easily.

The common aspects that are open to modification are sizes and colors. Also, one can prepare a categorized menu, list products, and manage your orders easily via Drupal.

These benefits are highly usable for e-commerce companies, besides the advanced role and user management features. Under here, the options available include access control, permission authorization, profile customization, and password retrieval.

4. Free access to all resources

In many available CMS options, users have to pay an additional amount to access premium modules or plugins. However, on Drupal, you would find a wide range of modules; a maximum of them are free.

Statistically, 42,650 of the modules on Drupal that users can download do not cost any fee. In fact, users do not have to pay any extra money to modify their pre-existing Drupal Commerce store. There are zero hidden charges as well.

5. High-performance guarantee

Drupal is one of the best varieties available for e-commerce management when it comes to performance. This is owing to benefits available under this CMS, like scalable database management and built-in caching. There are multiple modules and tools available that increase the performance capacity of Drupal-based websites, increase response time and loading speed.

In the context of e-commerce, companies selling their products online want to ensure high speed for their customers. Since Drupal ensures a high-speed guarantee even with multiple sites running on one framework simultaneously. Hence, companies can expect better performance with their online sales management with this CMS.

6. Security guarantee

Many companies are running an e-commerce initiative work with a Drupal development company to improve their security. This CMS type has a robust safety structure with pre-set security features. Since firms dealing with online sales frequently handle client data and payment data, strong cybersecurity is necessary.

There are useful modules available for encryption protection, and users get security reports. Plus, Drupal has an inclusive developer community where users can access additional security modules.

7. SEO-friendly

One of the best qualities about Drupal is its SEO-friendly structure. This is why companies turn to this CMS for their e-commerce website optimization. There are features available on Drupal that allow users to create SEO-friendly unique URLs for their sites instead of relying on automated URLs. Plus, Drupal CMS allows XML sitemaps generation in the internal environment.

Themes for E-Commerce- Why Focus on It?

Companies running Drupal for e-commerce must focus on improving the website’s appearance. There are many pre-set themes for e-commerce website development, like the Bootstrap-centric e-Store and specialized Drupal Commerce theme, Belgrade.

Conclusion

Overall, Drupal is one of the best CMS platforms for running robust websites, and companies with e-commerce needs benefit highly from its use. They can expect scalable, high-performance, quick, and SEO-friendly feature benefits. With its use, e-commerce businesses can expect to flourish highly.

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Saurabh Sharma is a Digital Marketing Executive at Arka Softwares, a leading drupal development company. He has 2 years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest app development technologies.

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