Content marketing is quickly making its mark as an integral part of a company’s marketing strategy nowadays. With many businesses focusing highly on forging meaningful relationships with their consumers, different content pieces allow them to connect with and engage their target market.
However, the big question here is what types of content writing does a business need in order to maximize the potential of its marketing strategy? A lot of companies rely on customer testimonials or client stories to attract new consumers, while others publish blogs on their websites or contribute on different online platforms for leads.
But with so many businesses using one or more of these common content writing techniques, how can you ensure that your business stands apart? Let’s find out.
Content Writing Techniques That Boost Your ROI
Essentially, there are many different types of content that a smart marketing specialist can utilize to boost the impact of their marketing strategy. A few, like client testimonials and blog posts, are some of the most common, and well-known content writing techniques in use nowadays.
However, there are many other copywriting and content writing techniques that can be used to the company’s benefit. With so many of them available to us, it is difficult to discuss them all in a single article and do them justice.
Today, we will discuss seven highly effective content writing techniques, and discover how they can help your marketing strategy create the right impact. The seven top content writing techniques are:
- Landing pages and sales pages for your website
- Blog posts that talk about trending topics within your industry
- Guest contributing to different online platforms like Thrive.co, Business Insider, etc.
- Frequently asked questions and additional resources page
- Email marketing copy
- Social media content
- E-books and other free shareable content
These are some of the best ways, with the tried-and-true strategic place in today’s marketing strategies, that content writing can boost the impact of your marketing plans. Moreover, with some styles of content like social media content and e-books, you can also boost your brand’s market value by establishing itself as a competitive player in the market.
Technique 1: Write a Compelling Copy for Landing Pages
Landing pages are, as the name suggests, the pages that your website visitors land on when they click a promo link or something similar. A good landing page is designed to convert a lot more visitors than your average web page, which makes having a powerful landing page essential to your marketing strategy.
When we talk about a good or effective landing page, we mean a web page that is structured with attractive visuals and text snippets arranged in a way that guides a user into acting the way you desire, sign up for your services, buy something, or more. And the web page that succeeds in doing so will not only increase your rate of lead conversion but will also boost your marketing campaign’s ROI.
Technique 2: Interesting Blog Posts That Discuss Relevant Topics
Blog posts are arguably one of the most common parts of many marketing strategies. These pieces of content can be designed for various stages of a marketing or sales funnel, from establishing an online presence to subtly converting leads.
Besides helping establish strong brand awareness, they also boost traffic onto your site, exposing your business to a larger pool of potential consumers. Moreover, by targeting the right keywords and search intent, blogs also help you rise in organic search engine rankings, thus increasing your visibility online.
Technique 3: Contributing to Popular Content Platforms
Guest blogging is another popular technique used by content marketers in order to establish their company as a thought leader in their business niche. By establishing themselves as a learned authority on the subject, they can gather and build a network of peers within the industry.
When you share an article that showcases your strength on the topic on an external site, it is a win-win situation for everyone. On one hand, the site featuring the article would gain a piece of valuable content. And as for you, you will gain the benefit of good and helpful backlinks from that site, improving your SEO score and thus your domain authority.
Technique 4: Answering FAQs People Have About Your Industry
The most commonly used function a search engine is used for is to find the answer to people’s queries. Now search engines like Google can create the answer themselves in just a few cases. In the majority of such scenarios, the search engine relies on third-party content that fulfills the user’s search intent.
If you want to benefit from that, then you need a comprehensive FAQs page that answers common questions regarding your industry and business niche. By doing so, you increase the chances of appearing in search results for multiple queries, and can also help establish you as an authority in the eyes of the consumer base.
Technique 5: Create Compelling Emailers That Focus on Lead Generation
Writing personalized emails when reaching out to potential consumers is a surefire way to increase conversion for a business. More than 80% of marketing professionals still use email as a primary source of lead generation, with massive returns on investment.
When creating a compelling email copy, remember that it is a great way to build lasting relationships with customers. That is why you need to reduce the fluff in writing to ensure that your copy reads smoothly and is interesting. That is because we need to ensure that we convey our message, without making it seem boring due to long lengths of unrelated text.
Technique 6: Engaging Social Media Content That Allows for Interactions
Social media today is an essential marketing and branding tool for businesses. With consumers spending a large portion of their time on platforms like Instagram, Facebook, and TikTok, it makes sense that establishing a presence on these platforms and creating relevant content there is essential.
The best part is that you can do a large part of social media marketing for free, and allow your consumers, both existing and potential, to have a platform where they can engage and interact with your business. And if your content is a hit, then you’ll even be able to expand your audience, and thus your brand awareness.
Technique 7: Creating E-books and Other Promotional Shareable Content
Who doesn’t love a good giveaway, am I right? Promotional content like document templates, or long-form content like an e-book is a great way to attract and retain leads. Moreover, it allows consumers to establish your brand as an authority on a subject.
This kind of content is important in both the early stages, to attract leads, and in the later stages, to convert leads, to a marketing campaign. Moreover, by offering them as a free giveaway for loyal or long-time consumers, you can boost customer loyalty to your brand, while refreshing your brand awareness.
All in all, adding content writing and content marketing techniques to your greater marketing strategy is a great way to ensure that your campaign would be a success. However, using just one of these techniques, and expecting it to boost your ROI, is a lesson in futility.
For the best results, you need to incorporate a mix of these and other content writing techniques, in order to ensure that you have covered every stage of the marketing funnel with relevant content. That is how you will be able to maximize the return on investment of your marketing strategy.
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