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Include Facebook in Your Social Media Marketing Strategy

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Include Facebook in Your Social Media Marketing Strategy

Photo by Timothy Hales Bennett on Unsplash

When you’re devising a marketing strategy, not including social media in your plans would be a serious mistake. Everybody’s using at least one of the platforms nowadays, and if you’re not promoting your brand on any of them, there’s a serious risk that you’ll miss out on advertising to a large portion of your prospective audience.

Based on the latest estimates, there are nearly two billion daily Facebook users, and almost 3 billion that use the app daily. These staggering numbers make it one of the most popular social media platforms, and one on which you’re likely to be able to advertise to people belonging to different demographics. This is important if your company caters to a branched-out group of people and you don’t want to focus on a single group.

However, it’s not all as simple as it looks. While at first glance it can appear like you can successfully wing it when it comes to social media marketing without any effort, doing so means you won’t get the best results possible. And why settle for second best when you can come up with a winning strategy that takes your brand to new heights? Here are some things you should keep in mind.

Create engaging content

One of the most challenging aspects of having a social media presence is staying relevant. This is because most brands use online marketing strategies these days, and competition is tough. In order to get people to not only visit your page, but also stay on your page and maybe even consider purchasing something, you need to find the perfect mix between fitting in with the latest trends while also keeping your originality. After all, advertisement is not a one-size-fits-all thing, so just because you see another business following the latest fads to a T doesn’t mean that the same will work for you.

If you’re aiming to attract a certain niche, you have to make sure the tone in which you’re presenting your brand is not oblivious or, even worse, ignorant. For example, if your clientele is predominantly older, you don’t want to derive too much from Internet culture as it can make your company and branding seem juvenile, and therefore unappealing. You also want to be sure you’re not tone-deaf. Being offensive is never a joke and can seriously damage your reputation in the long-term, especially when you’re a small business.

Boost numbers

When you create content, you must also make sure there’s enough of an audience to view it. Growing your clientele can be taxing when you’re a startup, but it’s not impossible. Apart from the individuals that’ll give you a follow and become loyal clients of their own accord, you can also try and buy Facebook likes. It’s perfectly legal to do, and you’ll be able to select from a range of packages in order to find the size that works best for you. When you don’t have a huge following to begin with, you don’t want to get hundreds of followers all at once as that’ll seem jarring to both your customers and the app algorithm.

When you choose to buy real Facebook likes you lift your popularity in an organic way. People are typically drawn towards pages that have a large number of followers. Subconsciously, the idea they transmit is that they’re reliable and trustworthy and that this is the reason for their success. As such, when prospective patrons notice that a large number of people have decided they liked your goods so much they became loyal clients, they’re more likely to stick around as well.

Crowdsourcing

You’re probably familiar with crowdsourcing being reserved for massive campaigns, but that’s largely a stereotype. The truth is that one of the most important applications of this concept can be found in launching new products. You’ve probably encountered this problem before, spending time and resources on a new line of goods, only for them to not do all that well when it comes to sales. The best way to avoid that is to call on your audience and ask them to share their input into what you should do. After all, they’re the buyers, so there’s no point coming up with items that aren’t going to be bought.

You can design a list of prospective merchandise and ask people to share their opinions. They can also add additional feedback for how one of your designs could be improved. They may like certain aspects of one product, but dislike others and have pertinent ideas about what could be improved. You don’t want to miss out on the opportunity to hear this directly from the source.

After you’ve gathered sufficient responses, view as many of them as possible and look for common points. If the majority largely gave the same feedback, you’re in luck. If the opinions are largely different from one another, you’ll have a tougher time, but it’s still not an impossible task. You just have to focus on what’s readily feasible at the moment and promise to address all the other requests gradually in the future.

Exclusive deals

As your Facebook presence increases, you want to make sure you include sales, discounts, and even giveaways for your online audience. Everyone loves a good deal and it’ll make your page significantly more popular. You also don’t have to focus on just one deal at a time. You can, for instance, have a 10% discount for first-time shoppers, and a 25% for dedicated customers. You can also put forward special offers depending on the amount a client has in their basket. And, of course, you can’t miss out on the opportunity of providing the biggest sales around the time the holiday season rolls in.

If you want to take it a step further, you can create time sensitive or limited quantity products. The latter work especially well for new product lines or collaboration efforts. Make sure to keep things simple, however. You don’t want your audience to be confused and have to search through a myriad of posts to know what they’re getting.

When you’re using Facebook to improve your marketing strategy, you’re guaranteed to get good results. But this is only if you know how to use the platform to your advantage.

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A content creator and marketing specialist for Socialift raised in North Carolina; Cynthia Madison has spent the last 7 years growing her clients’ online companies. When she isn’t developing online marketing strategies for Get Real Boost, you can find her hiking with her two dogs, or surfing.

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