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Creating Brand Identity for Small Business [Infographic]

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Creating Brand Identity for Small Business [Infographic]

New business owners are facing many challenges. Funding a new business, identifying the proper market niche, targeting the right audience and gaining a good position in the marketplace are only some of them.

Even if you have a great business idea that can produce unique customer experience it is still quite difficult for small business owners to get in the marketplace and distinguish themselves from the competition. Nowadays, it’s not enough to combine high quality product or service with unsatisfied demand on the specific market niche. There are many companies out there and the market game can be quite rough for any newly born business. That’s why it is good to know how to effectively present your business to the consumers and how to bring attention to your products.

By establishing strong brand identity, people can not only become aware of the existence of your products, but also easily recognize your brand’s name in the marketplace. Strong brand identity indicates that all of your products are made in accordance with your company’s values, which can affect customers to develop loyalty to your brand and easily decide to choose your products over competitor’s.

Well designed brand identity elements can effectively communicate message to the target audience. Choosing the ingenious logo, business card stickers or packaging design for your products plays an important role in establishing powerful brand identity.

In order to understand how to build a good brand identity, here is an overview of the key elements and how they should be created for gaining success.

Infographic by customlabels.net

Creating Brand Identity for Small Business
customlabels.net

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Want to Enjoy Business Success? Ensure Your Appearance is Up to Scratch!

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Photo by Hunters Race on Unsplash

“Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing,” said fashion entrepreneur and journalist Natalie Massenet, and statistics certainly back her assertion. As an entrepreneur, you have just seven seconds to express who you are and indeed, some studies indicate you have even less. Recently, Princeton scholars Janine Willis and Alexander Todorov conducted a series of tests, finding that it takes as little as one tenth of a second to for an impression of a stranger from their physical appearance. Moreover, longer exposures don’t necessarily alter this quick initial judgement.

Appearance is a Key Element of Your Brand

If you have invested in your logo, colors and website, remember that your physical appearance – and that of your office – should be viewed as an extension of your brand. Appearance covers everything from the suit you wear to a formal meeting, right through to the interior design of your meeting room or reception room. Acing this aspect of your branding strategy is a complex task because no two businesses are alike. Moreover, depending on the nature of your business, innovation or tradition may predominate. Getting your branding strategy right involves researching into industry expectations. Your competitor’s website and social media is a great place to start, but don’t be afraid to go a little ‘above and beyond’ what is expected.

Breaking New Ground

There are certain basics that all entrepreneurs and premises should obey. These include tidiness, cleanliness, and professionalism. If you work in fields like law or accountancy, a good suit is key when attending to clients or holding business meetings. However, if you work in an industry like media, aeronautics, or technology, your attire and business premises should be anything but traditional. Google, for instance, is famed for its passion for color, innovation, and collaborative spaces. NASA’s Jet Propulsion Laboratory, meanwhile, dazzles with its own onsite museum, coffee shops, and moving Mars rovers. Your office should be suitable to your employees’ uses but also appealing to your clients. Thus, luxury jewelry and haute horlogerie shops often contain cosy yet luxurious features like double glass fireplaces, dark cherry Chesterfield sofas, and Edwardian desks. The key is to exude tradition and modernity at once, since these values are key to these high-end sectors.

Expressing Yourself through Clothing

Regardless of whether or not business suits are a must in your day-to-day life, you shouldn’t be afraid to express your creativity. A dark navy business suit, for instance, can look über sleek and sexy when it is slim cut and paired with a good pair of brogues. Your necktie, pocket square, or glasses can show off a little more color than expected, as well as a different, contemporary design. Even a cool Hermès belt looks fantastic worn alongside a casual day suit.

Functionality and Practicality Should Weight on Your Decisions

You should always aim to impress, without sacrificing an iota of practicality. It was interesting to read news stories about Apple employees revolting against the glass-filled office design of the $5 billion Apple ‘Park’. The problem? Numerous employees were walking into the glass walls, making for more than one headache and bad mood. Similar criticism has been levelled at open plan offices, with recent research finding that they aren’t for everyone. Indeed, many employees who are forced to work in open-plan spaces claim that distraction and lack of privacy wrests from their efficiency and focus.

Your appearance (and that of your office) is key because it can make or break important connections with your clients. It is also key to building a sense of trustworthiness. The more professional you look, the more likely clients are to choose you over competitors. However, getting your strategy right often involves innovation, so don’t be afraid to show off a little sartorial flair while wowing your clients with your skill and experience.

Article by: Cassidy Franklin

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Startup Tips: Introduction to Venture Capital

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Image credit: Embroker

Venture capital is a way of financing a startup, especially when seed rounds and investments from angel investors run dry. In a nutshell, early stage businesses with high growth rates receive funding from established firms through a dynamic venture capital ecosystem. This ecosystem can be intimidating for many new entrepreneurs, so knowing where to start and best practices is key to navigating the VC ecosystem.

What is Series A funding?

Series A funding is commonly known as the first step on the road to venture capital. Starting a business likely requires some form of fundraising, especially in the initial stages. Running a business is expensive and not everyone has change sitting around to just jump start a business idea and that where Series A venture capital comes in.

Venture capitalists can make low-scale fundraising efforts look minuscule. In 2018, the average Series A funding was greater than $11 million. This shows how venture capitalists can significantly impact the power of a business.

Furthermore, data on growth rates and quarterly income can prove to investors the value of your company’s products or services. Ultimately, VCs want to invest in companies with high ROIs.

Identify the Right Venture Capitalists

Research different venture capitalist firms and identify the firm’s core competencies and areas of conviction. This could help narrow down your search because some venture capitalists may have investments in competitors.

Network with Venture Capitalists

Getting a meeting with a venture capital firm is a lot easier said than done. Cold emails blasted out to firms won’t do you much good. The power lies in networking and warm introductions—it’s all about who you know. If you can manage a warm introduction, this is a great place to start. A warm introduction can be described as when a third party recommends an entrepreneur to a venture capitalist. This helps venture capitalists efficiently manage their time and meet with business owners relevant to their interests.

Of course social networking is always a great place to get your foot in the door. Networks such as Twitter and LinkedIn are good places to find investment communities and become part of the discussion. Identify the active partners who invested in a recent venture-funded startup and connect with them online.

Making the decision to transition to Series A venture capital funding isn’t an easy task. However, educating yourself on the ecosystem and how to position yourself for success can help diminish intimidating factors. To help set you up for success Embroker put together a guide to raising venture capital that covers terms, pitch deck best practices and tips to help you prepare for a meeting with venture capitalists. Be confident and reach new heights with venture capital funding!

Startup Tips: Introduction to Venture Capital

Find the full resource here

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Study : Psychology and Pain Points of Today’s Business Leaders

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What do you imagine when you think about running your own business? You envision financial freedom, flexible work hours and the ability to make important decisions. This is possible, but the reality is, many entrepreneurs experience failure before experiencing success.

What’s it really like to run your own company? How many American business owners feel prepared to handle changes in the market? Robbins Research Institute partnered with Survata to find out how 152 American business owners felt about their companies. Here are a few insights into what they uncovered.


© Tony Robbins

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