All of us thought that whatever is relevant to Covid-19 would be finished by the start of the new year. However, Covid-19 again proved us wrong. We, therefore, witness extended lockdowns in many regions in the world and economic chaos is now a global issue for almost any country. The role of marketers is now more important than ever and they have the task of finding a way throughout the mess for the small businesses and boost the businesses instead.
What are the Best Marketing Tips for Small Businesses during Covid?
If you are a small business owner or a marketer, reading this article will be a contribution to you as it teaches you the best marketing tips for small businesses during Covid-19. These tips would help you still keep your revenues high and survive the market.
1. Switch to Online Sales
If your business sells products or services, you can replace your physical store with an online store and keep selling online. It is not difficult to change your business model and rely on Shopify, Etsy, or other shoppable platforms to sell online. However, you need some time to create some things such as a website, a social media account, or even building an app that can help your business thrive during the pandemic.
Having a landing page or a social media account is essential because they are the places in which your audience can buy your products or services. On the other hand, if you do not feel comfortable building a website or creating an account on any social media platform that best fits your industry, you can still sell your products on websites such as Etsy or eBay. However, the disadvantage of such a choice is that you should pay fees to these websites plus the fees related to postage and packaging.
2. Optimize Your Website and Social Media Platforms
One in four online purchases is now made via an interaction with a social media platform. If you already have a website or a social media account for your small business or you have just decided to create them right now, you should pay careful attention to them because there is a highly competitive market for online sales. You have to constantly update yourself with the latest SEO standards and social media marketing strategies so that you always stay on top regarding your audience’s point of view.
Therefore, it is essential that you optimize your website and social media channels. One good thing about social media platforms is that it is very budget-friendly. It does not need you to spend much money to have an online presence and engage some users. Another advantage is that users feel less bombarded with the pressure of having to buy something. They can have a lot of options and choose the best one at the best price possible.
If you want to get the results that you expect faster, you should spend more on your social media channels and website. One thing to resort to is to create partnerships with some influencers on social media regarding your budget. Moreover, you can also think of paid advertisements on different social media platforms and target those audiences that have the same characteristics and demographics as your buyer persona. Furthermore, Google AdWords is another option if you want to promote your website.
If you want to choose Instagram after having known that it is the best platform for your business, you can try many budget-friendly ways to grow your follower base organically. For instance, you can do mass follow and mass unfollow of the account similar to your niche to get a lot of real followers back. Furthermore, you can use social monitoring tools to automate a large part of your Instagram tasks at a very reasonable price. Therefore, instead of paying an Instagram marketer, you can pay much less for a tool and still be successful.
3. Get to Know Your Audience
As Covid-19 has shockingly increased the volume of online sales. Hence, there are many more people who prefer to buy something online in comparison to the time when there was nothing called Covid-19. As a result, you have to revise your image of buyer persona so that it can encompass a larger target audience.
Among those who have been attracted to your business and want to buy your products or services, there are many who may not be similar to your buyer persona. To know and consider their demographics and characteristics, you should conduct some activities.
For instance, you can share posts on your social media platforms that ask the opinion of your audience about a particular subject or about one of your products or services. This is also beneficial for growing your engagement. In addition, you can do some email marketing and send out questionnaires or surveys to gain more information about your audience.
4. Add Some Personal Touch
Being creative and create a kind of postcard and sending it to your customers can make them think of you again. In addition, you can tell them that you have switched to an online store and they can still buy from you during the pandemic.
Such a move has got two advantages. Firstly, your customers would realize that you care about them to send personal postcards. Secondly, they would notice that you have shifted to the digital world and there is now the possibility to buy from you, so they keep purchasing your products or services.
In addition, you can also tell them that you will be back to your physical store again after the pandemic so that those who have no access to the digital platforms for any reason can wait until you reopen. Therefore, you do not lose any of your customers.
5. Organize Online Events
One awesome way to preserve your online presence is to organize live events and inform your customers and audience about them joining. These events can be about any matter. However, it does not mean that you should go on live events purposelessly just with the aim of keeping your online presence. Such a thing would not lead to a bright future at all.
Rather, you should plan carefully in advance to see how you can add some more value to your participants. You can have a tutorial, Q&A, and informative live sessions as well as interviews with your loyal customers about their best and worst experiences with your business.
Regardless of what direction Covid-19 is heading toward, almost any businesses have found their way to maintain their sales and revenues during the pandemic. The tips mentioned above can help you switch your business from a physical one to a digital one. Therefore, there would be the chance to still sell and keep your customers satisfied by meeting their needs.
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