10 Successful SEO Techniques to Drive Organic Traffic in 2021

With 2021 bringing in a second lockdown and businesses are closed to in-person traffic, an online presence for your business is more important than ever. To help make your website stand out from the crowd, we’ve put together ten of the most successful SEO techniques to boost your organic traffic and grow your business in 2021.

What is SEO?

SEO is a series of ever-changing techniques and strategies to help search engines like Google and Yahoo find your website. So when a user searches for “Best ice cream near me” and you own a local ice cream shop, SEO would help your listing shoot straight to the top of the search listings. And you want to make sure your listing is at the top, and not your competitor’s so your customers will find you, not your competitor.

Here’s our expert list:

1. Improve Your Visitor Experience

One of the most important things you can do to improve your ranking is to think about using your website from your visitor’s perspective. Is your website hard to navigate? Is it out of date? Do you get lost in links that don’t go anywhere? Can you find the information you are looking for? If the answer to any of these is yes, your visitor will likely leave your site as quickly as possible and this is why it’s important to have a professional to handle your web design. Hamilton has tons of bright online services that handle web design.

Visitors who can’t find what they are looking for won’t stay very long, and an off-putting design won’t help either. Make sure your site works, looks clean and attractive, and has the most sought after information right on your landing page or in an easy to find spot.

2. Make Sure Your Page Loads Quickly

Users who have to wait around for your page to load won’t wait around to buy your product or service. If a page is slow to load, visitors will move to a different site. It’s not only visitors that expect sites to load almost immediately. A slow loading speed also affects your standing with Google and other search engines.

3. Fix Broken Links

Like slow loading speeds, broken links are frustrating and quickly cause visitors to click off to another site. They can also get you in trouble with Google. Make regular site maintenance a part of your SEO strategy, and make time to fix your broken links.

4. Relevant and Interesting Blog Posts That Include Key Words

Regular well-written blog posts on informative and relevant topics connected to your business are the best ways to engage users and establish yourself as an authority in your niche. Include well researched key words in your content to help search engines find your site and your content.

Be sure your posts are well written and original. Otherwise, the content won’t do your site any good.

5. Social Media

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Facebook, Twitter and Instagram make it easy for businesses to create their own page. Managing your social media platforms is a great way to connect with your customers on a personal level. It is also a great place to link your relevant and informative blog posts on topics that might concern or interest your customers.

6. Key Words

Be sure to do your research when it comes to key words. Think about what terms your customers would use to search for your business or company. Think about all the ways they could ask for the information they might be looking for and use those terms as a basis for formulating your keywords.

7. Use Local Listings

Google my business helps users find businesses near them. It is also a way for companies to show up on Google Maps. During COVID, it is also an excellent way for customers to find open local businesses. For instance, if you’re running a catering business, coronavirus impacts weddings and this may be a good time to boost your visibility through directories and listing. The COVID restrictions can’t stop the wedding industry from spreading love. Just be sure you have a Google business page for your company with all relevant information up to date.

8. Optimize For Voice Search

More and more users are using smart speaker and voice search to find what they are looking for. Use this new technology to your advantage, and be sure your site is optimized for voice search. Include phrases and spoken key words in your content to help them find your page.

9. Think Mobile

Photo by Pixabay from Pexels

More users than ever are using their smartphones and tablets to search for products and businesses. Be sure you are ready to connect with these mobile customers and make sure your site works and looks like you want it to on a mobile device.

10. Keep Track of What Works and Keep Improving Your Site

A considerable SEO benefit is the number of programs available to help you analyze your site. An SEO agency can help you keep track of what is working on your site and what isn’t so you can keep improving. Users will give you almost immediate feedback on how long they stay or the pages they visit so you can keep adapting to improve your site and your listings.

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