10 Best Email Marketing Software & Tools In 2022

Email is one of the most effective marketing channels even in 2022. An email marketing software can help your craft, send, and track your marketing email and integrate your data with other backend systems. There is plenty of options to choose from when it comes to email marketing solutions.

This blog has picked out and described ten of the best email marketing software and tools.

10 Best Email Marketing Software and Tools

Here are email marketing software and tools that will help your nurture leads and customers and convert them.

1. NotifyVisitors

NotifyVisitors is one of the best email marketing app for Shopify stores. It can be used both for email and SMS marketing. It has powerful features for segmentation, automation, and reporting.

Features:

• Segmentation
• Automation
• Campaign management
• Contact management
• Migration services
• Third-party integrations
• Lead scoring
• Lead nurturing
• Marketing Analytics
• Seamless Integration with Shopify store.

Pricing:

• The free plan starts at $0
• The startup plan starts at $49
• For the Enterprise plan, you need to contact them

2. Benchmark

Benchmark isn’t a popular email marketing software. However, it’s a great option if you’re looking for a tool to send refined, well-designed, and professional-looking emails effortlessly. It renders an outstanding user experience and helps make the right impression on your contacts.

Features:

• Drag and drop editor
• Marketing automation
• Integrations
• Sign-up forms
• Landing pages
• A/B testing
• Surveys & polls
• Reporting

Pricing: A free version that allows sending 250 emails to 500 contacts each month is available. The priced plans begin at $10.50 per month.

3. EmailOctopus

EmailOctopus is a user-friendly email marketing software with all essential features. However, it’s a good option only if you’re sending email campaigns to a list. If you’re looking for a visual automation builder or multi-touch attribution, this isn’t the right choice.

Features:

• Pre-designed templates
• Contact importing
• User segmentation
• Integrations
• Customizable forms
• Automated drip campaigns
• Analytic reporting

Pricing: There is a free version available. It allows you to send 10,000 emails to 2,500 subscribers per month. The priced version costs $8 per month.

4. Omnisend

Omnisend is an easy-to-use email marketing software for e-commerce businesses. Online stores can personalize and automate their marketing across email, SMS, and push notifications using it. It has e-commerce-specific features like review and loyalty integrations, cart reminders, “Wheel of Fortune”, birthday discounts, etc.

Features:

• Customer segmentation
• Marketing automation
• A/B testing
• Surveys and polls
• Pop-ups and forms
• Dynamic discount codes
• Ad syncing for audience
• Retargeting
• Triggered emails
• Reporting

Pricing: A free plan is available. It allows you to send 500 emails per month to up to 250 contacts. The priced plans start at $16/month.

5. Drip

Drip is the next candidate on our list of the best email marketing software and tools. It’s a good choice for e-stores, bloggers, and digital marketers. It has plenty of easy-to-use features to simplify personalization, marketing automation, and sales funnels. It integrates seamlessly with many third-party solutions.

Features:

• Segmentation
• Automation workflows
• Bulk emails
• Split testing features
• Analytic reporting
• Multiple support options

Pricing: There is a 14-day free trial available. It allows unlimited email sends to up to 2,500 contacts. The priced plans start at $49 per month.

6. Moosend

Moosend is the next on our list. It’s ideal for small businesses. You can create emails from scratch or choose from editable email templates. It has features for effortlessly automating your email marketing. Further, it provides detailed and useful analytics.

Features:

• Automation
• A/B testing
• Countdown timers
• Conditional content
• Email heatmap analytics

Pricing: A forever-free plan is available. The priced plans start at $9 per month. It comes with a 30-day free trial.

7. Flodesk

Flodesk is a good tool for crafting visually appealing emails and landing pages from pre-made templates. It is a user-friendly yet smart software for both beginners and experts. It also has features for integrations, workflow options, and tagging.

Features:

• Templates
• WYSIWYG Editor
• Landing page builder
• Automation
• Image library
• Mobile optimized emails
• Drip campaigns

Pricing: Flodesk has a single plan that charges $38 per month and $418 per year. The free trial comes for 30 days.

8. Emercury

Emercury is an email marketing software that is suitable for small to medium-sized businesses. You can effortlessly automate your email marketing with it. It allows you to segment your audience based on their engagement metrics and send well-personalized messages to each user.

Features:

• Form-builder
• Drag-&-drop editor
• Delivery alerts
• Segmentation
• Automation
• Autoresponder
• Bulk unsubscribe capabilities
• A/B testing

Pricing: No free plan is available. The pricing begins at $57 per month. For annual plans, they give a 10% discount. For non-profits, they give a 15% discount.

9. Sendinblue

Sendinblue is a tool for integrated multi-channel marketing across email, SMS, push notifications, landing pages, Facebook, and chat. It has powerful tools for growing your contact list, lead nurturing, dynamic listing, lead scoring, and analytic reporting. It has open API and webhook features too.

Features:

• Unlimited contacts
• Unlimited contact attributes
• Integration
• Lead nurturing
• Lead scoring
• Dynamic lists
• Customization
• Advanced reporting

Pricing: There is a free plan available. It lets you send 300 emails per day to unlimited contacts. The priced plans start at $25 per month.

10. Webengage

Webengage is the last but not the least on our list of the best email marketing software and tools. It helps you send personalized and highly-relevant communication to each users through advanced segmentation. It integrates with third-party platforms and tools to give you a seamless user experience.

Features:

• Drag and drop editor
• Send time optimization
• Integrations
• Event triggered actions
• A/B testing
• User level insights
• Personalization

Pricing: There is a 14-day free trial available. There are four different priced plans available. Talk to the vendor to know the pricing.

Final words

Email marketing has never lost its charm and effectiveness even in 2022. We’ve picked out ten of the best email marketing software and tools and discussed their features, functionalities, suitability, and pricing. This will help you decide the right tool for you.