Online businesses can’t survive without traffic. And it is hard to be successful without it. No matter how much time, money, and work you put into your website, it won’t be worth anything if no one visits it. You’ll miss out on potential customers. And that can’t be good for business. Since getting more people to visit your site will make your online business more likely to succeed, you need to figure out how. Based on my experience building and growing a lot of websites, here are six tried-and-true ways to get people to visit your website.
1. Understand that the content is king
You might never see the results right away, but vital content marketing SEO strategies are one of the best long-term ways to get more people to visit your website.
In the past, this might have meant putting a lot of keywords on your page to try to make it rank higher on search engine results pages (SERPs). But Google now says very clearly that you shouldn’t do this. Even though it’s still essential to make SEO-friendly content for the best SEO Services, Google’s search algorithms are getting smarter and better at “sniffing out” good content.
Shortcuts, like keyword stuffing, that try to trick Google’s algorithm and boost a page’s ranking no longer work, and researchers warn that they may even cause Google to punish your site. Also, quality content is much more likely to be shared, which means more people will link back to your site. Backlinks bring in more natural traffic, but they also help SERP rankings. Research shows that 92% of all traffic goes to the results on the first page of Google. From there, organic traffic drops off quickly.
2. Get social
Using social media is one of the best methods to stay in touch with your audience, and it encourages them to return to your website. Sixty-one percent of the high-traffic websites hosted by GoDaddy also have a Facebook presence. Facebook and Twitter are essential for internet businesses but don’t forget about the other social media networks.
Say, for example, that most of your business is B2B. If so, LinkedIn can be a great place to find leads. Does your company sell things that have a clear look? Instagram lets your photos speak for themselves. Researchers say that getting organic reach on Facebook is getting harder and harder, so growing your social media presence is one of the best and cheapest ways to reach your customers.
3. Optimize for mobile
Google said in April 2022 that the number of searches done on mobile devices had reached an all-time high. This trend hasn’t stopped, and since mobile devices are getting faster and wiser, there’s no reason to think it will. Google’s SERP ranking now considers how mobile-friendly a website is, not a big surprise. It even has a free tool to tell you how your website works on mobile devices.
In addition to affecting your website’s SERP ranking, how mobile-friendly it is can also affect how much people trust your business and how likely they are to tell their friends about it. Google found that 89 percent of people are likely to recommend a brand if they had a good experience with it on their mobile device. Even though we live in a digital age, word of mouth is still a powerful way to get people to visit your website.
4. Make things faster
Page speed has an impact on a website’s SERP ranking as well as its usability. Waiting for a page to load is the last thing anyone should do, and it is common for a page to take a long time to load because of the magnitude of the images.
Before uploading your images to your website, use free SEO tools to compress them. After the fact, it is possible to employ plug-ins to optimize all of your photographs on your website. Your website will operate much more quickly, even if you have a lot of images. A free tool from Google allows you to compare your site’s speed to other sites.
5. Email marketing
Email marketing has been around for almost as long as email has, and it has become so common that some people have said it will soon die out. Even though spam filters and laws like GDPR have made cold emailing less effective, marketing to a list of engaged subscribers is still one of the best ways to get people to visit your website.
What better way to let your subscribers know about new products, services, or content than by sending them timely, relevant, and personalized emails?
If you run an ecommerce business, automated email marketing tools can help you make more money. With these solutions, you can reach out to customers who looked at your site or put items in a shopping cart but didn’t buy anything. When sent within three hours of a coach being abandoned, abandoned-cart emails have a shocking average open rate of 40%.
6. Pay-per-click ads and ads on social media
The organic search may give your business a better return on investment (ROI) in the long run, but the paid search may give you results faster. A well-planned and carried out Google AdWords pay-per-click (PPC) campaign can bring in more traffic.
But make sure you do your research. If PPC campaigns aren’t planned and targeted well enough, they can quickly become expensive. Again, Google’s Keyword Planner is a handy tool, but don’t stop there. Ahrefs can help you determine what your competitors do with their paid search campaigns. SEMrush can show you what your competitors are spending, their best keywords, and their best ad copy. With this information, you can make changes to and improve your PPC campaigns. But making and sharing good content on your social media channels isn’t enough anymore.
It is especially true of Facebook, where recent changes to the newsfeed, called “Facebook Zero,” have made it even harder to reach followers naturally. Ads on Facebook and Facebook’s massive customer data let you narrow down your target audience and only show ads to people who fit your profile.
Last things to say
It’s hard to argue that starting an online business has never been easier. Because of this, it’s harder than ever to stand out from the crowd. Use the six tried-and-true ways to bring people to your online business that have been described above. The search engine results will say everything you need to know.
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