5 Tips for Learning How to Design a Business Logo

Businesses around the world are spending hundreds if not thousands of dollars to have their logos designed by industry professionals, but is it necessary? Back when Twitter first launched, the start-up spent just $15 on a logo that would soon become an iconic symbol.

This alone proves that you don’t need to spend a ridiculous amount of money to succeed with your business logo. However, there are a few vital things you’ll need to know when it comes to how to design a business logo on your own.

Follow along to discover our top five tips for how to design a logo that will build your brand identity and blow away the competition.

1. Keep it Simple

First things first, your logo design doesn’t need to be complicated.

Many businesses feel their logo has to be so unique that they integrate too many pieces and parts, leading to a confusing and overstuffed design. As a general rule, your logo should be simple and clear enough that no explanation is needed to make sense of it.

Remember that you don’t need to reinvent the wheel. You can create an amazing logo just by using a simple and effective circle logo template for free!

2. Consider Color

Color has the power to evoke emotions and create personal connections with your consumers.

Before you settle on your color, you’ll want to do some color psychology research to ensure you are choosing a shade that reflects how you want your customers to feel. Believe it or not, the color of your logo has the power to improve brand recognition by as much as 80%.

3. Engage Your Audience

When it comes to how to design a company logo, you’ll need to consider the most important ingredient to your success – your audience.

At the end of the day, your logo’s job is to engage your audience, capture their attention, and evoke a personal connection to your brand. The only way to do this is to give them what they want.

Use research on your target audience to help guide your design and consider opening up your logo ideas to your consumers to get valuable feedback on what they like.

4. Reflect Your Brand’s Identity

Before you get carried away, remember that your logo is the symbol that will represent your brand’s identity.

Consider how your chosen font, images, and even shape send your brand’s message. For example, if you sell manicure essentials to salons, you probably don’t want to go in with a boxy and masculine font. These small elements will have a large impact on your customer perception.

5. Keep an Eye on Competitors

Finally, you’ll want to ensure you’ve had a good look at the competitors before launching your logo.

This not only gives you an idea as to what is working in your industry but also provides you with an opportunity to stand out. Remember, you don’t want to be confused with your competition, so take the extra effort to ensure you are ‘different enough to be special.

How to Design a Business Logo for Beginners

Now that you know our top tips for how to design a business logo, it’s time to put your knowledge to the test. From standing out to keeping it simple and affordable, we’re confident these tips will help you secure a branding icon you can be proud of.

Want more tips and tricks for launching and marketing your business? Check out our other articles to learn everything you need to know about business and beyond.