Why is Video Content an Essential Part of Marketing in 2023?

Image by Joseph Mucira from Pixabay

Thanks to the rise of YouTube, TikTok, Twitch, and other video platforms, video content has become a non-negotiable aspect of any strong marketing plan. Videos take up much less energy and effort to consume and they’re quick, which aligns with the fast-paced mentality society has in 2023. With this in mind, we tell you why video content is an essential part of any successful marketing plan.

General Tips for Creating Video Content

Before telling you why video content is important, we believe you should know that creating video content doesn’t have to be complex, especially if you follow these tips that any company specializing in video production will know about:

• Use live streams to keep it natural: People prefer to watch unscripted and “real” videos.
• Forget expensive equipment: Quality videos can be shot on a modern smartphone.
• Focus on visuals more than sound: Most people watch videos without sound.
• Keep it short: Fast-paced lives and short attention spans mean people don’t have the capacity to consume long videos.
• Use a call to action: Tell viewers where to go after the video.

Even though shooting a video doesn’t have to be complex, it still takes time and money, especially if you’re a small business. It’s a good idea to hire a firm like soulfilms.co.uk, which provides video production services. With a strong videographer on your side, you can rest easy knowing you’ll have content with the power to pour audience members into your sales funnel.

Easier to Consume

While images and text are still important content types, videos are much easier to consume. One of the main reasons is that they’re multisensory (they engage emotions, sound, and sight), which allows them to become more memorable.

Strengthens Credibility and Trust

People prefer to purchase goods and services from credible and trustworthy businesses, which means you need to build a strong brand. Video is a great tool for connecting with audience members on a much deeper level. As well as creating videos that tell a story, it’s important to establish trust by creating attractive educational content, which will eventually convert into sales.

Supports Social Sharing

We live in a world of video virality, and most people can put their hands up to sharing videos with friends and family. Creating high-quality video content is your business’s opportunity to show customers what you’re all about, whether that’s having fun or getting serious. The only limitation to your video content’s potential is your imagination, so don’t be afraid to let your creativity run wild.

Google Loves Video

Google has a monopoly when it comes to search engines, and we know they love video because they bought YouTube in 2006. When you search terms on Google and there are relevant videos out there, the SERPs will always place YouTube content at the top. Therefore, the more videos you can post both on your website and YouTube, the better chances your business has of ranking top.

Video content is effective, engaging, accessible, and sociable, which is why it’s become an essential aspect of marketing.