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How SEO and Web Design Work Together to Improve Your Rankings



How SEO and Web Design Work Together to Improve Your Rankings

Image by mohamed Hassan from Pixabay

If you’re like most business owners, you want your website to rank as high as possible on search engine results pages (SERPs). But did you know that SEO and web design work together to improve your rankings? Some people think that SEO and web design are separate aspects, but in reality, they are like two sides of a coin. We’ll outline the ways they work together and how you can use them to your advantage.

1. Mobile-Friendliness

Even if your website looks great on a desktop computer, it may not be mobile-friendly. Most people now use smartphones and tablets to go online. All Google cares about is that your site is easily accessible to the user. If people can’t access it on their mobile devices, you’re in trouble. Mobile web design is more than just an aspect of SEO; it helps the user experience, too.

2. Ease of Navigation is Vital to SEO

People should be able to navigate your website with ease. If they can’t find what they’re looking for quickly, they’ll leave your site in favor of another. When it comes to web design, easy navigation comes down to two things: internal links and menus. Internal links are used to keep your users on your website. Menus help them quickly locate the information they’re looking for without having to go through your entire site and wait for pages to load.

When designing your website, your designer should make it easy to navigate to reduce bounce rates. The more bounce rates you have, the more Google will think you’re not offering satisfactory content and rank you lower.

3. Faster Page Speeds Improve SEO

It’s true that faster page speeds can improve your user experience, but they also improve your site rank. Google has stated that loading time is one of the many factors it considers when ranking websites. So if your load times are slow, you might drop in the SERPs. Likewise, you can rise in the ranks if your pages are loading quickly. Your designer should come up with ways to cut down your loading times.

4. Design Should be Compliant to All Browsers

In addition to the fact that your design should be responsive, it should also work with all browsers. If your site is not compatible with certain browsers, it can cause issues for the user and their experience. This also affects your ranking. Your designer should ensure that your site is compliant with all browsers to improve user experience and ranking.

5. Valuable Content is a Must

Google ranks websites based on their content, so it’s important that you have useful, informative content. What makes your site unique? Why should someone visit your site instead of a competitor’s? It should be easier to get customers with unique, informative content. If you don’t have time to come up with content, you may want to hire a professional writer. That way, you can still have valuable content on your website without having to do it yourself.

6. Sitemaps are Very Important

One last thing you need to think about when it comes to your website design and SEO is sitemaps. Google has its own way of telling search engines what your site is about. If you don’t have a sitemap on your website, search engines cannot properly index it. Your designer should create a sitemap for your site to help the search engines index it. Keep in mind that you can’t just create a sitemap on your own. You need a designer’s help to implement one correctly.

This may be a lot to take in, but by putting your website design and SEO together, you can create a website that’s easy to access, has the right content, loads quickly, and is compliant with all browsers.

If you’re not sure how to implement all of this, don’t worry. Your designer can help you with this process and make your website an SEO success! Digital marketing by DIGITECH Web Design combining SEO and web design can help you generate more leads and drive quality traffic. Visit to talk to an expert web designer.

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