5 Ways to Boost Your Sales through Facebook

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Facebook has become the most popular social media marketing platform for brands, influencers, and businesses of all sizes. With around 1.79 billion active monthly users on Facebook, it is important to utilise all the tools at your disposal to grow your fan base or customer base as much as possible.

It’s not always easy for companies to know what tools are best for them to use in order to increase their following on Facebook. There are a lot of tools out there that promise to help, but they may not be suited for your specific business needs. That is why it’s important to take the time to learn which tools can be used to reach the most people and increase your social media marketing results.

The following are five of the top marketing tools that can help you boost your sales through Facebook. Each tool offers something different so you will want to utilise them all in order to optimise your results as much as possible.

1. Facebook Page Manager

Facebook Page Manager is a free tool that helps you manage your Facebook page and its different settings. You can see real-time data about how many people have liked your page, as well as update and edit the images on your page. You’ll be able to upload new images, change your Facebook cover image, set the language of your page and more.

On top of that, you can use this tool to manage any Facebook ads campaigns you may have running in order to obtain more likes on your facebook page. This is important because it helps you understand which Facebook ad campaigns are working best so you should be able to optimise them over time with this tool.

2. Facebook Power Editor and promoted Posts

Facebook Power Editor is a free tool that helps you manage all of your Facebook ad campaigns. It allows you to upload new images, change the target audiences for your campaigns, split test ads and more.

It gives you a 360° view of your business’ Facebook presence and provides analytics and valuable insights about the audience you are reaching, engagement through likes, shares, comments & posting frequency and other metrics that help measure ROI for your campaigns.

It also provides recommendations on how to improve performance within Facebook as well as on how to engage with the true potential audience using Facebook ads whereas promoted posts is an easy way for users to share content with their friends and followers on Facebook without too much effort on their part.

3. SocialBro

SocialBro is an analytics tool that offers a lot of information about your Facebook page and the people who have liked it. You’ll be able to see demographics about the people who like your page, as well as analysis about their activity on Facebook which is much better than to buy Facebook followers as with this you can learn who they are and what kind of content they like to engage with on the social media platform. This tool also offers tools for managing large pages as well as tools that help you schedule posts in advance.

4. HootSuite and Sprout social

HootSuite:

Hootsuite is a social media management tool that allows you to manage your social media assets from a single dashboard. In this way, you’ll be able to easily post across multiple platforms all from the same interface.

You can schedule posts in advance, monitor performance and set up reports so you can always see the most important metrics about your brand on Facebook, Twitter and Instagram. You can even get more engagement rate as well as more likes on your Facebook posts.

Sprout Social:

Sprout social is a social media management tool that works in a similar way to HootSuite where you’ll be able to manage your social media assets from the same interface.

Here you can schedule posts in advance and monitor the performance of campaigns along with other valuable metrics like page likes, followers, shares and comments. You’ll also get analytics on how well posts resonate with your audience on Facebook, Twitter and Google+.

5. Later

Later is an app and a service that allows you to schedule social media posts for Instagram and Facebook in advance. This tool is helpful because it allows you to post on your favourite social network without needing to log into the actual social platform in order to do so.

When you need to schedule content, all you have to do is upload it, write your caption and choose the day and time that you want it to be posted. You can also use Later if you want a quick way of scheduling content for Twitter as well as LinkedIn, Pinterest and your blog.

Conclusion

The above are 5 very useful marketing tools to help you on the journey of building your business on the Facebook platform. Be sure to use each one in order to get the most out of your strategy. Every business is different and every business has their own specific marketing needs.

Luckily for us, there are a lot of powerful marketing tools out there to help us grow that are easy and user-friendly enough for anyone to use. Just remember that these are only 5 tools out of many so make sure you check them all out before deciding which tool or combination of tools will work best for your specific needs.