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What Type of Content Should You Choose?



What Type of Content Should You Choose

Image by Diggity Marketing from Pixabay

Finding ideas for new content is one of the top challenges content creators face.

Whether you work in content marketing or you’re starting to create content for your website, we know how hard it can be to find new ideas. To solve this problem, you first need to understand which content type aligns with your goals.

To choose the right type of content for your business, you need to consider several factors.

Start by thinking about your industry and target audience. Who are you trying to reach with your content? And what type of content aligns with their needs? Moreover, what type of information do they prefer consuming? Is it visual content, videos, or blog posts?

Next, you need to consider your resources, both in terms of time and money available. How much time can you dedicate to creating new content? If you don’t have the skills to create it in-house, do you have a budget to outsource it?

Once you know you have the resources to commit to a specific type of content, you need to consider your marketing and business goals. In particular, what are you trying to achieve through content creation? It’s important you deliver the right content format for each stage of the marketing funnel — awareness, interest, desire, and action. For example, a listicle post might be better to attract an audience that is interested in your business, but you could use a customer testimonial to convince them to buy from you.

content types

Now you know about the factors you should consider when deciding which type of content to create. Make sure you try using new content formats and understand if they work by analyzing their performance. If you’re ever unsure if a content format is right for your business you can use this flowchart to decide:

content types format

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