It is not enough to create a new site with interesting content. To attract users, you also need to work on making sure that the site does not get lost among the large number of competitors and that users can easily find it in a search engine. That is what search engine optimization is for.
Search Engine Optimization is a series of sequential actions that lead to the fact that the site appeared in SERP for certain keywords in the search box. In other words it can be called an increase in the position of the site in the organic output. With the help of SEO-optimization you can increase the quantity and quality of traffic. If nothing is done, the new site will not attract an audience, and the existing website will gradually lose traffic.
Search engine optimization includes the following steps:
- Site audit (technical optimization);
- Internal optimization;
- External optimization;
Optimization and promotion of websites are necessary to increase the number of visitors. Even a professionally made site will not work if the information it contains is not read by users because they do not go to it. If your site is “not seen” by search engines, then its existence has no meaning.
The purpose of promoting your website in various search engines is to get information about your company on the first page of search results for the most important queries for you. Why is it so important to be on the first page? The answer is simple: because most users never look at the second and subsequent pages, because they find the product or service they want on the first page of search results.
85% of visitors to medium and small business sites come from search engines. If your site is not ranked high, then it will not be an effective source of attracting customers.
For which business tasks need SEO:
- Online stores. The number of sales depends on the number of customers. The right geo-queries will allow service companies to offer their services to customers more effectively.
- Corporate sites. SEO has a positive effect on the presentation of your company and its business partners, customers, potential customers in search engines.
- News sites & blogs. Huge competition and can’t do without article optimization – you simply will not be seen.
- Start-ups. SEO is a key success factor, especially in synergy with contextual advertising.
Why Your Site Needs Search Engine Optimization
If you want your company to grow and develop, check out the reasons why you need search engine optimization.
1. Your competitors are using SEO.
None of us wants or likes to lose, much less our competitors in the fight for customers. It should be noted that the results from optimization are not instantaneous. Sometimes you have to wait for a few months, and sometimes a year. Therefore, there is no need to waste time. After all, if your competitors are already using these methods, they have already left the gap. If they don’t, then this is a great opportunity to come out on top in the competition. Such an argument is sure to make you think about the need for search engine optimization.
2. SEO is about improving the site for users.
Search engine optimization is necessary to make it easier for users to access information about your business or project. Right now, someone may be searching a search engine for a query related to your business. But they can only find that information from your competitors because some or all of the pages on your site are indexed because there is no SEO. Search engine optimization includes the process of building backlinks. This means that users will be able to find your resource on another reputable site to solve their query. If you’re interested in this, explore the issue in more detail at LinksManagement.
3. This is more economical and profitable than investing in pay-per-click advertising.
Entrepreneurs think that they can do without SEO. Why, if you can inexpensively order pay-per-click advertising or display ads? In this case, the first visitors to the site will go to the ad almost immediately after its publication. Yes, this is fast. But in the long term it is very expensive. Search engine optimization after indexing all the pages continues to work for free for the benefit of the site, attracting hundreds and thousands of new users every day. In the future you may not invest in SEO at all for a while, but it will work. Contextual advertising can be an additional promotional tool, but not the only one. There are many useful articles on this topic at inthow.com, which is run by professional SEO specialists.
4. Search engine marketing is the future of marketing.
Every year you see publications about search engine marketing giving way to contextual and targeting advertising. This has been going on for 10 years, but this is a misconception. Search engine website promotion is constantly changing and adapting to reality. For example, over the past 2 years, search algorithms have become 50% more complex and stringent. In the future, search engine marketing will focus on personalization. Therefore, you need to engage it as early as possible. You might want to use one of these excellent SEO softwares to your business.
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