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Marketing Automation – Go-to Tool to Charge Up Your Retention



Marketing Automation - Go-to Tool to Charge Up Your Retention

Image by Joseph Mucira from Pixabay

Marketing has been steadily evolving with the main aim of maintaining a steady connection with the customers’ shifting needs and means of consuming information. As such, more companies are reducing their reliance on conventional marketing tools such as radio, television, and newspapers. In place of these means that are often expensive and challenging to analyze, firms of all sizes are moving towards digital platforms in their efforts of marketing customer retention.

Countless advantages of MA

As one of the major advantages of marketing automation, a company is able to reach a larger number of the targeted customers within a short period. Besides, an efficient customer engagement platform works to ease a company’s interactions with its customers. Thirdly, market automation encompasses tools for extensive data analysis.

Automated engagement for the marketing edge

In comparison to the conventional methods of marketing, marketing automation is relatively easier. The entire process can be summarized into five key steps, which are:

  1. Choosing an apt customer engagement platform or marketing automation tool
  2. Generating the message you intend to promote
  3. Designing the message into a banner, SMS, video, or email.
  4. Distributing the message
  5. Evaluating the impact of the message by using data analytics tools

Simple technique to maximize the value of automated marketing

As a marketer, there are various ways that one can maximize the outcome of automated marketing. Some of the effective strategies to do so are:

  • Conduct detailed research to understand the target audience
  • Ensure that the distributed message is both informative and attention-capturing
  • When developing a marketing plan, efficient teamwork is crucial
  • Ensure that what you are offering matches what you are marketing
  • Exude thoughtfulness to the target audience

Applications of marketing automation tools

Marketing automated tools are applicable in an array of sectors. Some of the sectors that largely rely on these tools are:

  • Consumer goods
  • Retail
  • Finance
  • Education
  • Utilities
  • Biotech & healthcare
  • Real estate property

The popularity of marketing software

Marketing is one of the areas that both small and large companies spend heftily. Indeed, data released by Salesforce shows that over 85% of companies use customer engagement tools in their efforts to expand their customer base. Indeed, this is evident in both for-profit and non-profit organizations.

How marketing automation influences customers

Evidently, a large number of potential customers are unwilling to engage in conventional marketing materials such as emails and TV ads. Nonetheless, most people tend to pay attention to ads that are tailor-made to their needs and interests. Fortunately, a company can achieve this by using apt marketing automation tools. This means that it is easy to create an ad targeting a specific demographic.

How to start on marketing automation

The most effective and easiest way to start implementing any marketing strategy is to understand the target customer. Proper research on the specific demographic will give crucial information on how customers prefer to consume marketing content. As the next step, the firm needs to look for a firm that offers relevant marketing automation services. The final step in this process is to create the marketing content and evaluate its impact through apt analytics tools.

Benefits of marketing automation

Improves the effectiveness and efficacy of marketing campaigns

Market automation enhances the efficacy and effectiveness of marketing campaigns. This is based on the fact that it acts as a platform upon which a company can receive and analyze feedback from the target audience.

Facilitates speedy campaigns

Automated marketing tools make it easier and faster for a company to run a campaign. For instance, distributing marketing content via SMS enables a firm to reach a large number of the target customers within a short period.

Strengthens relationships with customers

Marketing automation is an apt way of building strong connections with customers. For instance, social media marketing allows a customer to follow a company upon seeing an ad.

Personalized content

Automated marketing tools allow a company to send a customer a customized message. For instance, the sent message may salute the consumer by their name.

Easy to analyze outcomes

Marketing automation enables a company to see who saw an ad and their demographics.

Easy to correct

By something, as easy as tweaking a message, a marketer is able to correct an error via digital marketing.

Ready to automate your marketing?

Retainly, which is a fast-growing product company, works with firms of all sizes to improve their brand. This includes availing tools to the companies to boost their marketing process. To accomplish this goal, its automated engagement platform is easy to use, fast, and highly reliable.

Shawn Mack is a content writer who offers ghostwriting, copy-writing, and blogging services.His educational background in business and technical field has given him a broad base from which to approach many topics. He is also fond of writing interesting articles on technology & digital marketing related topics.

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