8 Low-Cost Startup Marketing Ideas to Increase Your Brand Reach

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Starting a business and taking it to a new height of success is no easy feat. If you have recently launched your business, you have to put your best efforts into building and defining your product. For many startup founders, establishing a strong digital marketing presence in the early stage of a startup is a challenge. You need a substantial marketing budget to build and grow your new business. But the problem is the majority of startups have no sufficient money to hire a professional digital agency or experienced consultants.

Therefore, opting for some low-budget and result-driven marketing tips is a worthwhile idea to get your startup running in the right direction. With the help of the right marketing tools and tips, you can create the best campaigns that perfectly align with your startup goals. Here are some really effective and budget-friendly marketing tips for startups that will definitely ensure their future success.

Let’s check them out.

1. Invest in Video Marketing

Video marketing is one of the most effective and proven marketing ideas for startups, small businesses, and established enterprises. Using videos on your blog, website and social media channels is a great way to tell your audience about your business, product or services. Today’s users consume video content, so, it is advised to invest your efforts in creating more video content than other forms of online marketing.

You can create short, informative how-to videos to tell your audience about your services or products and how it will improve their lives. You can make the most out of Facebook, Instagram, Twitter and YouTube live features to share your ideas with your audience. Here are some ideas that you can use for video marketing:

• Conduct live webinars to educate people
• Q/A sessions with industry influencers
• Launch your new product
• Describe the unique feature of your product
• Explain how your services will improve their lives
• Behind-the-scenes coverage

Always try to keep your video short and deliver interesting and informative content to drive maximum traffic to you.

2. Ads Marketing

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It is one of the most effective content marketing strategies that will give you immediate positive results. With ads, you can promote your content, generate leads and boost your ROI. Keep in mind that ads work with pay to play strategy, which means you need to invest money only when you want to display your ads.

You can run Google Search Ads to convince people to buy your products or services. But this advertising campaign works only when people are aware of your products and services and use relevant keywords to search for your products or services on Google.

You can also run your ads on Instagram, Facebook, LinkedIn and Twitter to inform people about your products and promote your recently launched business. Many people are also actively using Discord to promote business. No matter which platform you are dealing with, having enough popularity and influence is crucial to promote business. You need to take initiative accordingly. For instance, if you are using Discord, you should try to buy members for Discord to have more reach on this platform. Social Ads are the most proven marketing strategies for startup businesses as they can attach the attention of your prospective customers in an interesting and fun way. Furthermore, social ads work best to target your specific niche audience.

Display Ads are also an effective form of marketing that marketers can use to retarget those people who have shown some interest in their products or services. It is advised to carefully consider every type of ad marketing to decide which one to choose for your startup marketing.

3. Build an Engaged Community

Building a huge and loyal following is a challenge for startup businesses. A survey suggests that 67% of consumers prefer to buy from a trustworthy brand, they don’t buy from the brand they don’t know. Actively participating in forums can help you build an engaged community and become a reputable brand.

Find forums related to your business niche and provide solutions to the problems people are currently facing. When you provide viable and workable solutions to people’s problems, it will help you earn brand credibility by intelligently promoting your products or services.

4. SEO Optimized Content

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Believe it or not, SEO is one of the most cost-effective marketing strategies for startups, if done right, can help you to reach higher rankings on search engine result pages. Optimize your website content by adding relevant keywords your prospects will use to find your products or services.

Furthermore, incorporating long-tail keywords with low competition and high search volume into your website content is also a great idea to increase your rankings on search engines. Updating and optimizing your website content with keywords, meta descriptions, and internal linking will help you increase the visibility and traffic to your website through search engines.

5. Collaborate with Industry Leaders

Finding industry influencers and partnering with them is another proven startup marketing idea that helps you increase your brand reach and spread your marketing message. There are some influencer research tools available that will help you find the right influencer who is an expert in your industry.

• BuzzStream
• Ninja Outreach
• Awario
• Buzzsumo
• Hunter
• Pitchbox
• Followerwonk
• GroupHigh

6. Create Interesting Infographics

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There is no denying that visuals are an interesting form of content that provides a lot of information in an exciting way. Creating infographics allows you to share recent statistics and industry information and drive referral traffic and links. You can hire a team of experienced designers to create a well-researched and easy-to-digest infographic. There are some free tools that startup marketers can use to create interesting infographics:

• Canva
• free vector kits
• Visual.ly

7. Run a Social Media Contest

Hosting a social media contest is a proven startup marketing idea that you can use to attract prospective customers to your brand. The ultimate goal of hosting social media contests is to introduce prospective customers to your products and encourage them to like, follow or tag your company page. There is no need to set an expensive prize which you can afford at this early stage. All you need to do is to provide a special discount, a coupon code, or anything that convinces people to participate.

8. Develop a Mobile App

Creating a feature-packed and unique mobile app is one of the best marketing ideas for startup companies that help them promote their products to mobile users. There are many mobile app development companies that help small and mid-size companies to build a high-quality app for their business. Find the best mobile app development company near me and discuss your app idea with the team of app developers to get the best possible outcome.

Concluding Note

There are hundreds of other startup marketing ideas you can try to grow your recently launched business. But the above-mentioned are the tried and tested ones that will definitely work for your small business without breaking the bank.