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How To Successfully Sell Jewelry Online + Drive More Sales For Your Business in 2021



Jewelry Online Shopping Composition

Do you want to find the successful strategies involved in selling jewelry online? Looking to increase your business sales in 2021? If yes, then this guest post can help you to find a lot about it now. Nowadays, in this technical world, the jewelry industry is facing huge growth.

The growth is more when the selling takes place online. Therefore most jewelry owners have started concentrating on selling their jewelry online. Here you can get the necessary details to the market, build and manage your online jewelry store to the next level.

You can also find here how jewelry web development is useful to develop the best ecommerce website for the jewelry brand.

Reason to sell jewelry online:

In general, jewelry is considered best for ecommerce as products are easy and lightweight to ship, can be customized, and available in multiple variations. When you are selling your jewelry online, then you can give the chances for customers from any part of the world to shop from you.

Then this can give your business a better opportunity by connecting both online and offline experiences. These are all possible due to technological advancement.

How is a top jewelry store performing online?

Your business complexity can give you more challenges when you are starting to sell your products online. But with the help of suitable ecommerce tools and strategy, you can increase your customer base and jewelry sales now.

Go through established jewelry store ecommerce websites

You are required to thoroughly go through established jewelry store ecommerce websites before you launch your jewelry store online. Here, let us consider two top-notch ecommerce websites such as Dana Rebecca Designs and Dogeared.

These online jewelry stores are composed of flawless cart functionality, user-friendly website design, promotional campaign management, mobile optimization, marketing content and high-quality products.

Dana Rebecca Designs enhance the journey of the customer with a better content-driven experience. They provide a jewelry catalog with on-brand messaging of the everyday practicality and product’s quality.

For example, suppose the customers go to the product detail page. In that case, they will find out various financing options, product variations and clear details on shipping and return policies of a particular product.

Dogeared ecommerce website lets users use their site very easily, starting from the homepage to checkout. Customers can also be able to easily go through the product detail page. In addition, they have gateway marketing content that can highlight new products, seasonal collections and current promotions.

This can be possible while detail pages provide more detailed information such as product details, specifications and reviews.

Follow important site functionality for online jewelry stores

To take your online jewelry store into the success path, you need to follow the important site functionality mentioned below:

  • Mobile optimization
  • User-friendly web design
  • Social media integration
  • High-resolution marketing content and product
  • Product management tool
  • Fully customizable URLs and SEO features
  • Up-sell and cross-sell capabilities
  • Promotional campaign management
  • Security features
  • Detailed shipping options
  • Better return policy and FAQ
  • Advanced payment

These sites mentioned above functions are important to the online business since they support your security measures, marketing strategy, and frontend and backend operations.

Through these functions, you are able to successfully manage your online jewelry brand to the next level. It is a successful opportunity for both company and customers. A better jewelry web development is required to increase your jewelry business sales.

Find out how to integrate payments with business

The payment integration is completely dependent on finding whether your business is omni- or multi-channel. Therefore, you have to consider better plans for online and offline strategies while thinking about how your jewelry business can be aligned. Have a look below to find the definitions of omni-channel and multi-channel.

The omni-channel business can be defined as the company that is ready to sell products online and offline. A multi-channel business can be defined as a company ready to sell products through various online marketplaces or ecommerce sites.

If you have an omni-channel business, it is considered the better choice to do your online sales with the current POS (Point of Sale) system. On the other hand, it is the right time for you to consider POS integration if you have a multi-channel business. Various ecommerce platforms can integrate with the current POS system like Square and BigCommerce.

[NOTE: Usually customers expect flexible options; therefore, you must include better payment options such as PayPal, credit card, or Apple Pay]

Assign a separate in charge of all online orders

In general, online order management is considered to be the major part of the success of ecommerce. Therefore, you need to assign a major stakeholder in your jewelry business to manage the complete online order process. That person should solve order issues, checkout journeys and contribute the entire customer service strategy.

Effective product inventory management

Jewelry web development is very much important to sell jewelry online in a successful manner. Effective product inventory management is essential since it completely depends on your jewelry sales which can be influenced by seasonality.

Find out fulfillment and shipping

At first, you are required to choose the shipping service and carrier which can be suitable for your business. Then, based on your team’s product catalog, size, and order flow, you can handle the fulfillment and shipping entirely in-house. You can also find out how to pack your items.

Regularly, the fashion type and affordable purchases can remain fairly reliable throughout the year. Monitoring the sales can give you better insight based on how the supply and demand get increased. At the time of developing the product inventory system, you need to consider this growth very seriously.

Ronak Meghani is a serial entrepreneur & eCommerce Consultant who has worked with small-medium-large companies. He is a co-founder of Magneto IT Solutions and has been closely working with eCommerce ventures since 2010. He has helped 200-plus international brands for building/improving their online ventures in the area of UI/UX, development, launching, revenue enhancement, marketing strategy, magento development, eCommerce support and much more, and 90% ventures are generating very good revenue. He’s enthusiastic about start-ups, entrepreneurship, sports, home decor ecommerce, automotive ecommerce, gems & jewellery ecommerce, electronics ecommerce and all things marketing.

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