Almost every small business has been using social media marketing for a while now. Facebook for small business has become one of the most important channels for promotion which is why so many business owners and entrepreneurs choose to use it for marketing. However, it’s not always easy to know where to start, so here’s the Facebook marketing guide for small businesses.
#1 Fill Out Your Profile/Page Correctly
First and foremost, you need to fill out your profile or page correctly. There is a difference between personal profiles on Facebook and business pages – you, obviously, need to create a business page and fill it with all the necessary information about your small business. Here are some tips for every bit of info you provide:
- When creating the page, choose the right option (“business or brand”, not “community and public figure”).
- Spell everything correctly, especially your page name aka your company name. Fill in your categories appropriately and provide the most accurate contact information (business address and phone number).
- Don’t leave your profile and cover photos empty. They are meant to make your profile stand out! The dimensions for these are 170×170 pixels for profile and 820×462 pixels for cover photos.
- To make sure that you complete all the available fields, enable Facebook’s Page Tips. These will point out the things you can fill out.
- You can also customize your page by using such options as Offers, Services, Shop, Reviews, Photos, Posts, Videos, Live Videos, Events, About, Notes, Community, Groups, and Info and Ads.
#2 Define Your Social Media Strategy
The second step is defining your social media marketing strategy. Though it may seem that defining a marketing strategy just for Facebook is enough, you should actually take into account that marketing on multiple platforms will be more effective. That’s why you should consider combining Facebook campaigns with those on Instagram or Twitter.
One popular technique you could use is cross-marketing which is when you promote a social media account from one platform on another (promoting a Facebook account on your Instagram account).
#3 Plan Your Posting Schedule
Another important element in your social media strategy is your posting schedule. This can be considered a kind of a guide for you that is meant to help you with regularity and consistency in your content. If you don’t have a defined posting schedule, you might end up getting good performance on your posts at one point and bad performance the next day.
Along with the days of the week and the hours you will be posting in, you should also decide on your post types. For example, on Mondays, you can post reviews, but on Fridays, you can live stream. You can also coordinate your posts on different social media platforms for even better results.
#4 Join Groups and Create Your Own
Participation in various Facebook groups can actually help you get more exposure for your business improving your brand awareness. But if you don’t like existing groups, you can always create your own and encourage your audience to join.
That being said, participating in already existing groups can prove to be more effective because you already have people being active within the community. All you need to do is start a conversation or join one that is already happening within that group or community.
If you don’t know what to post in such groups, you can always hire a professional writer from a writing services reviews site like Online Writers Rating or Best Writers Online. This way, you will always get high-quality content to post in your groups.
#5 Engage in and Start Discussions
Speaking of conversations, engaging in and initiating discussions is also a valuable tactic that you should adopt. These discussions are usually focused on current trends, but they can also go back to the topics that nobody seems to agree on (e.g. Marvel vs DC, human values, dogs vs cats, many cheap clothing items vs a few expensive ones).
The best place to start such discussions is comment sections. If you manage to initiate them in the comments under your own posts, you can expect your content to be shared more often and get more attention. You can also engage in and start discussions in the groups you joined or created.
#6 Use Facebook for Customer Service
Indeed, Facebook is not just a channel for promotion – it is a channel for customer service. Not everyone uses this social media platform to offer customer support, but it can be very useful in this sense both to you and to your audience.
For instance, you can answer customer questions and assist your clients. Do they want to book a room from you? Do they want to check if a certain product is still available? Do they want to make an order? Facebook Messenger is perfect for those, but you can also answer these in the comment sections of your posts.
#7 Keep an Eye on Your Metrics
Last but not least, one thing you will definitely need to do is track your campaign performance. By keeping an eye on your metrics, you will be able to understand what works and what doesn’t, and then adjust your strategy accordingly. If you don’t do this, your marketing tactics may get outdated and stop working as well as they used to.
For instance, live streams are known to help increase engagement, but if they don’t work for you well, perhaps you will need to stop hosting them too often and instead focus on other types of content. Polls could work for you instead but trying out different content types is the best way to find out what are the best options to use in your particular case.
All in all, to promote small businesses, their owners should simply consider using social media marketing as a part of their digital strategy and, in particular, adjusting their campaign for Facebook. Use the tips in this article and you will be able to create your own Facebook marketing strategy.
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