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Everything to Know about Launching an On-demand Delivery App in the Market

Jennifer Atkinson

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Launching an On-demand delivery app

Delivery apps that ensure the on-time supply of high-quality and affordable food, groceries, alcohol, and medicines have flourished in the digital era. They have been a big boon to customers as they can avail these services on-demand right from the comfort of their homes.

The Covid-19 that wreaked havoc on many jobs and industries was a testament to the majestic rise of on-demand delivery apps as their usage and business prospects skyrocketed. A delivery app can make a huge impact in different industries like transport, logistics, financial services, and professional services.

Amidst the rapid changes in the market conditions, it is important to adapt and stay informed to thrive in the industry in the long run.

How a Delivery app solution function?

  • The user has to register on the delivery app.
  • Choose a specific service that is available and place his/her order on the platform.
  • The admin will automatically assign the delivery request placed by the customer to the nearby delivery executive.
  • The concerned delivery personnel accepts the order fulfillment request and picks up the order from the nearby store (which can be a restaurant, supermarket, liquor store, or pharmacy).
  • He/She utilizes the route navigation option to reach the users’ location quickly.
  • The customer can make the payment in cash to the delivery executive or can also make online payments through debit cards, credit cards, e-wallets, and net banking beforehand.
  • The user can rate the quality of the services and the professionalism of the delivery personnel on a scale of 1-5. He/She can publicly post the review so that it can be seen by other users on the delivery platform.

What are the common business models that can be included in an On-demand delivery app?

Business to Business (B2B) – It ensures quick delivery from one business to another. The entrepreneur can plan the type of items that certain businesses will face a shortage or surplus and accordingly prepare a business strategy.

Customer to Customer (C2C) – It involves the transfer of any kind of product from one consumer to another located in different places. The platform solves their needs by acting as the middleman. The delivery app acts as a well-organized peer-to-peer marketplace.

Aggregator Model – A list of various delivery services and service providers will be listed on the app. The order fulfillment process is handled by a third-party provider.

Fully Integrated Model – All major tasks like order processing, payment management, and delivery execution is taken care of by a single on-demand delivery app. No third parties are present.

Some attractive features to add to the Delivery app solution are

Instant voice-based search – Users can search for products and services by issuing voice commands. The in-built software recognizes this instruction and automatically performs the required task quickly. Businesses must invest in top-notch speech recognition technology to support multiple languages successfully.

Quick checkout option – Customers hate a poor ordering experience where it takes several minutes to process even one order on the delivery platform. Ensure the availability of one-click ordering with easy-to-use widgets for lightning-fast order execution. This leads to a host of benefits like better brand reputation, improved sales, and greater user satisfaction. Group carting options can also be provided.

Easy price comparison – Transparency can be ensured by permitting users to compare the costs of similar products. This offers them a variety of choices and also a better chance to make a purchasing decision.

Improved filter mechanism – All the services and products offered by the On-demand delivery app must be divided into several categories and sub-categories. The highly-ordered services and top-rated services must be displayed on top for ensuring better visibility. Customers must be able to easily find out their desired services by entering details like keyword, price, and location.

Offer numerous payment options – Users must be allowed to pay through debit cards, credit cards, digital wallets, net banking, wire transfers, and cash. This ensures quick fund settlement for the delivery app solution.

Introduce a referral program – Existing customers must be easily able to refer new users to the on-demand delivery app. This will directly enhance the growth prospects of the delivery app solution. The users making referrals can be given exciting rewards to motivate them.

Real-time tracking facility – Once the on-demand delivery app is officially launched in the market, it will handle a huge volume of orders. Hence, live tracking of both current and future orders is a must to ensure a high level of efficiency. GPS integration should be available for service providers, delivery executives, and drivers.

Storage of order history – Reordering is facilitated quickly in the delivery app solution as all information about previous orders made by the customers will be stored securely in the app. This ensures faster purchasing decisions resulting in more sales.

Have a rating and review system – Take into account the reviews of users about the quality of services by incorporating an integrated feedback system where customers can share their opinion on a scale of 1-5. The service providers who have performed average can be asked to increase their ratings over a period.

The step-by-step process to develop a top-notch On-demand delivery app is

Analyze the current market size – The existing market scenario and the relevance of launching an on-demand delivery app in the region will help the entrepreneur to decide the operational scope.

Determine the target audience – On-demand delivery apps are mostly utilized by users in the age group of 18-35 that includes college students and working professionals. Getting the target audience right is an important step to achieve success in the market.

Study the strategies of competitors – The existing delivery apps would have already established a stronghold over the market. Analyze their functioning and business practices. Include some innovative offering in your delivery app solution and showcase that as your USP to distinguish itself. A SWOT analysis can be conducted related to factors like speed of delivery, quality, cost, and operational scope.

Focus on monetization – Prepare a detailed revenue structure that includes various sources like paid subscription plans imposed either monthly or yearly, service charges, advertisement fees, and merchandising of exclusive products.

Join hands with an experienced development company – They will satisfy the business goals successfully by taking care of UI/UX designing, prototype development, software development, testing, maintenance, and technical support.

Launch the On-demand delivery app in the market – Once the development phase is completed, launch the delivery app solution for full-fledged operations in the market at the most appropriate time.

Final Thoughts

On-demand delivery app development will continue to receive more business traction in the years to come. Entrepreneurs will look to start local and then expand their user base by going global.

The future of delivery app solutions will rely on advanced technologies like artificial intelligence, the Internet of things (IoT), and data analytics which would be integrated with various aspects of the business like loyalty programs, execution of marketing campaigns, and customer relationship management. Get started to launch an On-demand delivery app now to take full advantage of the optimistic market trends soon.

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