Customer Service Statistics Every Small Business Should Know

Back in the day, business owners established that effective marketing and competitively priced products and services were the most critical drivers of success. Even though these two factors still play a huge role today, a third component has entered the picture, and it’s one that you can’t take for granted.

Now that customer service preferences and standards are higher than ever before, you and your employees must be able to provide excellent customer service.

Businesses today have become more customer-centric. Modern consumers don’t just want to make a transaction; they also want to make a meaningful relationship with your brand. No matter what industry your company is operating in, an inefficient customer service department will always hinder you from achieving maximum results.

Thanks to the latest innovations in technology, providing excellent customer service can be done with ease. Unlike before, when customers would have to wait on the phone for hours, chatbots, social media platforms, and other communication tools have made brand-consumer interactions a lot easier. People can easily voice out their concerns through email, a tweet, or a direct message on Facebook, while brands can gain insight on how they can improve their service through constant monitoring.

For newly established businesses, it is especially essential to remember that customer service should be one of your main priorities. If it isn’t necessarily one of your brand’s core competencies, you shouldn’t be afraid to look beyond your company and acquire an offshore team for customer service.

Other than filling gaps and significantly lowering your overhead costs, outsourcing for this particular business process can also increase your company’s overall productivity. Once you have a reliable customer service team, establishing your brand’s presence, retaining previous clients, and maintaining your revenue can be done seamlessly.

Always remember that customer loyalty is gained through personalized and meaningful experiences.

Now that people are more particular with reviews and recommendations of their fellow customers, your business will not be able to find proper footing without maintaining a good reputation. If you are unable to address concerns, you may end up missing out on a number of conversion opportunities in the future.

No matter what communication platform you’re in, addressing buyers’ concerns and inquiries shows that you care about them. By providing a consistent and reliable customer service arm, you can establish yourself as a trustworthy and dependable figure in your industry.

To show you how vital customer service is, here are some interesting statistics that you should take note of.

Customer Service Statistics Every Small Business Should Know