Chances are you have recognized the value of content marketing in this day and age. Content marketing includes Search Engine Optimization (SEO), Facebook, Instagram, LinkedIn and YouTube marketing, and building an email list. In this article, we shall take a look at the basics of email lists, why you need one, and how you can build one.
How do you define an Email List?
An email list is a collection of email addresses you get from your blog or website that your visitors submit. Brands list these addresses and send them promotional material, brand news and updates, personalized content, and more.
Why Create an Email List?
Email marketing is an essential cog in your content marketing machine. You should create one for the same reason you open Instagram for business – you can reach your target audience. Here are a few specific reasons why email lists are vital:
1. Email lists help you optimize your marketing campaign
Launching extensive marketing campaigns without identifying your target audience and gathering other crucial details is pointless. You need to plan your campaign before you launch it. An email list enables you to get your hands on information like age, location, interest, gender, occupation, etc., thereby making it easy to plan your marketing campaign. You can save substantial amounts of time and money.
2. Email lists bring you direct access to your prospects
Direct contact with your prospects is a huge plus point. You can create content based on what you know about the prospect, thereby catering to their needs. This approach is much more effective than launching traditional marketing campaigns and advertisements. In other words, you can create valuable personalized content.
3. Customer retention becomes easy
Email marketing brings you leads and helps you keep them. With the number of options people have, it will not take long for your brand name to get buried in the mix even if you make an impact. Visitors need a reason to revisit your website. You can use email marketing to remind them to revisit your website to avail a discount, check out your catalogue of products and services, free content, and so on.
4. Boost your revenue
This should go without saying, but email marketing helps you boost your revenue. Ultimately, the point of any marketing campaign is revenue. Email lists allow you to keep your prospects in the loop, forge a relationship with them, build trust, and get them to buy your products and services, subscribe to your channel, and remain loyal customers.
How do you build your Email List?
Now that you know the value of having an email list in place, you need to figure out how to build an email list. There are several tips and tricks you can use, including conducting an online quiz to build an email list. Here are some of the best ways to create one:
1. Figure out your target audience
No marketing campaign can work before you identify your target audience. As mentioned above, you need to zero-in on your niche on Instagram, Facebook, YouTube, LinkedIn, etc., based on a bunch of parameters before you launch your marketing campaign.
2. Get a website or landing page ready
Drop everything and get your website or landing page ready pronto. Even if you gain followers and leads, where will you direct them? You need to have a website with a provision for them to submit their email addresses. If you cannot manage a website, a landing page will do the trick. Make sure your landing page displays an opt-in form, allowing visitors to give you their email addresses.
3. Get an email marketing service
As you may have guessed, you need an email marketing service to create an email list. You can find tons of email marketing services. Look them up and choose one that suits your budget and needs. At this point, you need a service that allows you to organize your email list and send emails. Make sure you set aside a budget for your email marketing service subscription.
4. Make use of Targeted Ads
Building your email list organically is important. However, supplementing that with paid traffic can do wonders. With the competition you have, you are better off not avoiding targeted ads. Invest in targeted advertising primarily for Facebook and Instagram. Once you figure out your target audience, you can run targeted ad campaigns and measure your progress by using Instagram Insights and Facebook Analytics.
- Boost your posts using Facebook ads to hook your target audience. While you have to invest a few dollars for every email address that you get, it is worth it.
- LinkedIn ads are known to function in similar fashion. Remember that your LinkedIn audience is different from your Facebook audience. In other words, you will need to target your audience accordingly.
- Using Twitter ads allows you to promote your tweets, generate more followers, and send them to your landing page. Investing in paid ads can yield dividends. They are known to deliver high Return-on-Investment (ROI).
5. Use Incentives to get their email addresses
Ask yourself why people will share their email addresses with you for no good reason. Email addresses are personal, and your prospects run the risk of getting spammed by sharing them with you. An excellent way to get your prospects to submit their email addresses is to give them incentives.
Valuable incentives can get you email addresses. Examples of incentives are a free Q&A session, a discount on your products and services, a free ebook, promotional coupons, a free coaching session, bonus videos, and so on. Your audience needs to know that they will benefit from sharing their email addresses with you.
In conclusion, email marketing is here to stay, which means you need to get working on your email list immediately. This article mentions the primary ways to build an email list, but you could look up other tips that you deem useful.
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