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What is Augmented Reality? And How It Could Be Integrated Into Your Business

Michael Vettori

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Augmented Reality In Business

One of the emerging and the biggest technology trend “Augmented Reality” has astonished people by introducing incredible features. It lets people witness the real world with the assistance of the devices such as smartphones or others.

The technology of augmented reality is available instantly and can be utilized in various ways. In apps that can assist you in finding your car or various shopping apps or various options in the entertaining apps, like filters.

With time, augmented reality has become more sophisticated, and with it the demand and investment for Augmented Reality has significantly increased.

But what is Augmented Reality anyway?

Whenever someone talks about Augmented Reality, they are actually stating or discussing about the kind of technology which overlays information. It utilizes the existing surrounding elements and adds information to it to form a newer more profound artificial environment.

The developers are engaged in introducing and forming apps concerning to the Augmented Reality.

The convenience and feasibility Augmented Reality has introduced is plausible. From the apps to explore online shopping, to try materials before making a purchase.

I mean isn’t it just mind blowing?!

To experience reality in such an amazing way.

Well, it is!

Be it entertainment, healthcare, life style, education, Augmented Reality is rocking everywhere.

Discussing about health care, augmented reality has exciting applications allowing the medical students the accessibility to get trained.

In the severe or serious situations augmented reality can share the needed information to the areas supported with the treatment plans.

Covering every aspect from education to various others, augmented reality didn’t resist back from producing its significance in the field of business.

The interest in augmented reality is so on the verge of explosion since the innovators are all set up to discover its roles and relevance in business.

This emerging technology is so tremendously capable for changing the entire business operations.

The presence of AR has been considered beneficial for the economy. Many industry forecasters have predicted that

Augmented Reality will reach to $50 million by the year 2024.

The projections are made for the growth of Augmented Reality.

But what are the considerable departments that will experience or will expect the revenues for Augmented Reality?

The revenues are expected to take place in the healthcare, industries and the retail.

Benefits for the Businesses:

All the companies and organizations have a common goal shared among them for attracting customers to avail their services or products.

To do this, businesses are supposed to make their customers aware of their services and engage them in an amazing way.

Augmented Reality is able to satisfy their customers by catering their needs. Augmented Reality deeply engages the customers by involving the customers in a more enhanced environment through digital altered platforms, particularly visual, auditory.

With the versions of Apple’s and AR kit there are thousands of users walking around with an augmented reality.

Ways to Integrate Augmented Reality in Businesses:

1. Augmented Reality for Job Training:

Augmented Reality is largely preferred by employers around the globe for training and in education purposes and processes.

In this hospitality, staff is guided to fulfil their duties and responsibilities more proficiently and on time.
For instance, factory workers utilizes equipment maintenance by the assistance of Artificial Intelligence.

With the assistance of this feature now technicians are able to view the ways in which they can install numerous parts of the machine in an Augmented Reality.

And this eliminated the need to view and go through the manuals that increased the installation efficiency and the level of accuracy.

2. Augmented Reality Fulfilling the Purpose of E-Commerce:

The assistance or the role Augmented Reality has been playing in E-Commerce is extremely appreciable. The very core reason businesses have been using the technology of Augmented Reality lies in the fact that it is capable enough to generate enough engagements with brands.

The likelihood of online sale is about 40% and this has become the reason that has forced the retailers to integrate the technology of Augmented Reality into customer’s experiences.

One of its example is widely known partnership of L’Oreal and Perfect Corp in Augmented Reality app known as YouCam Makeup.

This experience let the customers to experience the opportunity of witnessing the unlimited makeup collection by getting aware of them and ultimately make it accessible for them to shop those products.

3. Augmented Reality in Marketing:

Augmented Reality offers the chance to enhance the experience of storytelling that assist in satisfying the craving of audiences by bringing them closer to the story.

This and many other similar and exciting experiences are introduced by the several customers that are developing computer-generated graphics, superimposed with real life to bring forward the new dimension or perspective to marketing.

Pretty amazing, isn’t it?

4. Augmented Reality Assisting in Manufacturing:

Wondering how Companies are getting benefit from the Augmented Reality?

From Product Development to Training to Logistics, Quality Control and Maintenance, the companies are enhancing every field with the assistance of Augmented Reality.

With the assistance of Augmented Reality technologies, the workers can significantly increase the pace of their work as well as their proficiency by tapping into the system that informs them about the location of their products.

This somehow reflects that Artificial Intelligence serves them well by saving their time, not only by informing them about their product location details but by also assisting in training the new employees.

To Sum Up:

Apart from all this, the construction firms are also utilizing the technology of Augmented Reality. This technology is beneficial for the business management and marketing purposes and now have been proven very effective for engineers and contractors too.

It is much capable to surprise the customers more in future with their emerging technology and by increasing the interaction of customers with the brands and by increasing their sales growth.

Michael Vettori is a professional content writer, analyst, and researcher with a profound experience of over five years. He has immense expertise over topics concerning business management and finance. He can be currently found offering college essay writing service online to students, affiliated with a renowned academic research organization in the United States.

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