9 Top Video Editing Tools to Grow Your Business

Photo by Wahid Khene on Unsplash

Think about it: social media platforms are now gravitating toward video content today. The renowned platforms for image sharing like Instagram or microblogging mediums, such as Twitter, open up for more video distribution than ever.

Now you can see how these platforms improve their video-sharing features to accommodate users who want to publish more visual-moving content than static ones. With that being said, you probably see more video content on the internet than the other way around.

It’s not surprising, though.

According to Cisco, the massive distribution of video content has accounted for 82% of the total internet traffic this year. It answers why people look up video content when they are browsing the internet. Videos are easy to understand and contain more information in a relatively short form explanation.

That said, it’s safe to say that utilizing videos in a business can benefit the company as the audience loves consuming them. But, how do your videos stand out from the crowd if every business produces video content here and there? The answer is how you make your content beautiful and helpful enough for customers.

In order to help you make marketing videos that work out, whether they are educational or entertaining, make sure to use the video marketing tool below to make exceptional content.

Top Video Editing Tools

1. InVideo

InVideo is a simple video editing tool that allows users to create powerful videos. The best feature of this tool is that it allows users to add subtitles and captions to their videos, which is a great way of enhancing the video content. InVideo is great for beginners because it has a user-friendly dashboard that everyone can use each feature in no time.

2. Animoto

Animoto is a cloud-based video editor that makes it easy for users to create short videos with just a few clicks of a button. The tool allows you to choose from hundreds of templates or create your own custom video by uploading images and adding music.

This video editor allows you to create videos with simple steps. The tool provides over 200 templates for different occasions, so it’s easy for you to create videos for special events such as weddings or birthdays.

3. Magisto

Magisto is another free video editing tool that allows users to edit and share their videos within minutes. What makes Magisto different from other tools in this list is its ability to detect faces in the video and tag them automatically as well as add music according to the mood of the video.

You can create professional videos using Magisto without trouble. That’s because its interface is designed for rookie video editors who want to learn to use video editing tools in a short time.

4. PowToon

PowToon enables users to create animated presentations, infographics, and marketing explainer videos with just a few clicks of a button by combining images, text, music, and voice-over in one place without any other software needed.

Additionally, PowToon also has collaboration features such as sharing projects with team members or even collaborating with customers or clients through live chat while they watch your creation process – all these are available in one place only.

5. Vyond

Vyond helps you create animated videos that can be shared on social media, embedded on your website, or exported to your computer. The tool also provides templates for different types of businesses and campaigns such as education, retail, and social media. Make sure to check out Vyond’s library if you want to add elements, such as images, music, and text that help your business video looks more professional.

6. Clipify

Clipify is beginner-friendly software designed for automatic video editing. It’s packed with lots of tools and features to create marketing videos in a jiff. Record voiceovers, add captions, and capture webcam videos to make captivating content. Replace cluttered backgrounds with Chroma Key to give your videos a professional look. Plus, the program comes with built-in music tracks and cliparts (arrows, callouts, signs), as well as 160+ filters to add finishing touches to your content.

7. Wideo

Wideo is an online video editor that lets you upload videos from YouTube and other video sources as well as add text, graphics, titles, and transitions to create short marketing explainer videos or product demos in minutes. This video editor is great for online business owners as they can use Wideo’s template to make marketing videos that attract customers.

8. Biteable

Biteable enables video creators to create animated videos with a simple drag-and-drop interface, then share them on social media or export them to their computer. The tool also has collaboration features that enable users to invite team members or clients to collaborate while they are editing their project through live chat so they can get instant feedback while creating the video together.

9. Animaker

Animaker is an online video editor that lets users upload their own videos, then add text, graphics, titles, and transitions to create short marketing explainer videos or product demos in minutes. If you want a hassle-free video editing tool, you can check out Animaker as you can edit your marketing videos right away at its online dashboard.

Takeaway

Videos are one of the best content marketing strategies in today’s internet age. That’s because they are engaging and can be easily shared on social media. Videos also help you create a strong connection with your audience.

Businesses use video content for its ability to engage, educate and motivate their audience. Video marketers can leverage this by creating content that builds trust, credibility, and brand awareness. Make sure to use video editing tools to help you craft the content with ease. These video tools above can help produce professionally-looking video content that can grow your business.