8 Software Your Small Business Should Be Using Today
Small businesses don’t have the luxury of hiring hundreds of employees to take care of the day-to-day operations. Luckily, instead of having workers do manual work, you can use tools to help ease some of the burdens of running a busy business. Check out our list of the best software for your small business.
1. Intuit ProSeries
Working with accountants can be difficult and expensive if you’re not properly managing your business finances. With tax software, you can deduct your expenses like your office rent without hassle. You can also use it to bring your tax processes in-house to ensure that all of your information is correct.
Because you have more types of taxes to pay than the average person, you need software that can help you find deductions wherever you can. This software can help you decrease some of the chaos come tax season.
If you have a fully custom website, it can be difficult for you to update without the help of a web developer. Unfortunately, many small businesses can’t afford to have a web developer on retainer, so it’s important that you create your website with easy-to-use software that anyone can edit and update.
WordPress is the most popular website builder for small businesses because it’s easy to use and understand. With the options of plugins, you can use your business website for anything from providing customers with more information to selling them products directly online.
While WordPress offers business owners many free and paid themes, you still might want to hire a web developer to implement more complicated aspects of your website like form submissions, along with Google Analytics goals that can help you understand how your website is performing.
If you run multiple social media pages to promote your business online, you might find it difficult to toggle between all of them while trying to schedule posts, respond to messages, and keep your audience engaged.
Loomly makes it easy to manage all of your social media pages from LinkedIn to Instagram at the click of a button. With the scheduling tool, you can handle multiple calendars in one place without the need to toggle between screens. You can also respond to comments and messages from the platform and handle all of your advertising while gaining insights into your audience.
If you’re looking to save time and make managing multiple social media pages easier, Loomly can help you.
Speaking of social media, it might be time to start working with social media influencers, especially if you sell products that have the potential to go viral. Working with influencers has a high return on investment (ROI) because the individuals you hire to promote your products have developed a brand for themselves, and their audience trusts their recommendations.
Managing your influencer marketing strategy isn’t easy. You have so many things you have to do, from finding and vetting influencers to negotiating contracts and developing the campaigns. Finding influencers alone is a difficult task if you’re not using the right tools.
Luckily, influencer marketing software like GRIN can help you streamline the entire process, from finding influencers to measuring the success of each campaign.
SEO isn’t easy to understand, but Moz makes it easy for anyone to start optimizing their website immediately. This SEO software provides an easy-to-use and informative dashboard. You can do your keyword research easily and optimize all of your web copy so that you can start ranking for your target keywords as soon as possible.
Moz will also help you perform competitive analysis so that you know where you stand versus your competition and can determine which SEO tactics can help you beat them in the long run.
Communicating with your teams has never been easier. Now, your employees, supervisors, and everyone in your organization can communicate without having to leave their desks. If your workplace operates in a remote environment, you need software like Slack that allows everyone without your organization to message one another and get a response immediately.
If productivity is important to you and you need to find ways to improve workflow within your office, then you might want to try Hubstaff. This employee tracking software allows you to monitor your employees’ work throughout the day so that you can see how much time they spend on each project. You’ll also be able to see screenshots taken of their screen so that you know whether or not they’re accessing websites that they shouldn’t be while they’re on the clock.
Not only that, but you can create settings that allow your employees to take breaks throughout the day and begin timing them as soon as the break is over.
This software can be useful for any business that bills its clients by hours worked, like law firms. You’ll be able to calculate just how much time each employee has spent working for a particular client so that you can bill them correctly at the end of the month.
Similarly, if your business operates on a monthly fee, you can determine how much to charge clients by monitoring your employees’ working hours. This will allow you to see whether or not you’re able to make enough of a profit with how much you’re currently charging.
8. Google Workspace
Keeping all of your company files in the cloud can help your employees collaborate with one another while ensuring the safety of important company data. Google Workspace provides businesses with tons of solutions, from creating documents to spreadsheets and even presentations, so that you can ensure all of your business files are in one place.
Software can help you scale your small business no matter how many employees you have and what your needs are. The key is finding the right business software for your needs. For example, if you already have an SEO agency that you work with, you will get monthly progress reports and won’t need to purchase software to track your SEO yourself. Other software, however, might be necessary when you’re not able to outsource the work.
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