6 Wonderful And Effective Ways To Track Your Website’s Performance

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For any eCommerce platform, website performance is synonymous with how well the business is doing. The more traffic there is on your website, the more products will be purchased and the more revenue you’ll make.

Did you know that there are almost 2 billion websites on the world wide web? Out of these, your website has to gather a good number of visitors in order to be successful. But tracking your website’s performance can be tricky at times.

With so many tools and software now, you can get confused about which metrics to check. Here are 6 effective ways by which you can track website performance.

1. Visitor primary purpose

Most website owners simply look at the number of visitors that have gone through their websites at a particular time. What many don’t check is the primary purpose of their visit.

This is an important metric if you wish to increase sales. The idea behind why a particular customer has landed on your page can give you valuable insights.

If you wish to check visitors’ primary purpose, you have to place a survey on the main web page of your company. Ask them why they searched your page and how they landed and which aspects of your website they liked or didn’t like.

2. Time to first byte

Time to first byte (TTFB) measures the responsiveness of a server or a networking resource. It measures the time between the user making an HTTP request to the first byte of the page received by the user’s browser.

So how is TTFB relevant? Most users wish to have results shown to them as soon as possible and they don’t like waiting.

So if your page doesn’t load fast enough, you’ll have to increase the speed. The best way to do this is to send requests from different locations. Check how fast your site responds during peak and off-peak times.

3. Archive webpages

Another important way to track your website performance is to archive a webpage and store it somewhere safe. While backups will make sure that your site is safe, archiving your pages will give you a lot more control and insights into your website’s performance.

A good archiving software like Stillio will automatically save your pages to your Google Drive or cloud. Your marketing team will know exactly what went live on your site at a particular date and time and this will help to track website performance.

4. Web traffic data

Of all the ways to track website performance, web traffic data might be the most important. Traffic data is a lot like a goldmine because it has tons of valuable information. It gives you the number of visitors to your site, the number of bytes sent and received, and the visitor’s IP address among other things.

So with all this important information, you can easily monitor your website’s performance and check how well it was doing on a particular day. You can even figure out metrics like which pages the visitor came from through web traffic data.

5. Broken links

Hyperlinks constitute the entire world wide web, so you know how crucial they are. It’s important to have broken links checked every once in a while to make sure your website hasn’t crashed. Even if your page shows 404 errors for just one day, it could be disastrous for your business.

Maybe you misspelt the URL or the correct link doesn’t exist anymore. Whatever the reason may be, broken links are a big no-no to your company. Not only will a broken link bring down your SEO ranks but will also affect your conversion rate.

6. Google Chrome developer

Google comes with a vast number of resources to help you check your website performance. The Chrome developer is one of them. By opening the tools from the options menu, you can manipulate the JavaScript and also check your website performance and traffic.

Moreover, you can check your page layout. It’s basically like a mini Page Speed Display but without the added problems of extensions. The network display here will also show you what took the longest time to load, which can tell you about your site performance.

Over to you…

These are the 6 wonderful and effective methods to track your website’s performance with ease. Software like Stillio can come in handy and provide you with full-page screenshots of any site. The entire process is also automated, which lessens your burden!