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6 Investment Strategies for Small Business Owners



6 Investment Strategies for Small Business Owners

Photo by Anna Nekrashevich from Pexels

Small businesses are the backbone of any thriving economy, so it comes as no surprise that owners of such businesses usually have to be diligent about their financial and investment strategies. While there is no specific rule that dictates how one should invest in this scenario, it usually bodes well for investors to be wary of risks and returns associated with each one of their investments.

Here are a few useful investment strategies that every small business owner should consider:

1. Assess your risk capacity before investing

Determining risk capacity includes considering a wide array of factors such as your cash flow, liabilities, and liquidity. It is crucial that you assess your financial position to be able to take on risks, as it has to do with your available resources and income. When you are running a small business, investments can be a tricky aspect to handle, as not every investment will end up being fruitful.

Before stepping into risky investments, it bodes well for investors to calculate their risk capacity and take risks only if it allows them to do so. Furthermore, it is always a good idea to avoid investments that can prove to be beneficial for the future of your business rather than temporary benefits.

2. Reinvest into your business

They say the best investment that you can make out of your company profits is within your business. While it is not always possible to invest in the right instruments, your own business is somewhat of an exception. Reinvesting within your business can help you manage the costs and finances associated with your business more effectively, and help you manage your business finances more easily.

You can use the investment to fund important areas of function such as marketing, business intelligence, and other areas that you deem to be appropriate for additional funding. Another great idea is to invest in your team, by providing them additional benefits or amenities which would, in turn, motivate them to work harder.

3. Consider P2P lending as an option

Ask any seasoned investor and they will tell you that investing in other businesses is one of the best ways to maximize your investments and funds. For small business owners, P2P lending could be a great option to accomplish this while consistently improving your investments.P2P lending is generally conducted online wherein you can connect directly with borrowers who are looking for people to fund their loans.

The website that moderates the P2P loans sets the interest rates without participation from any financial institution, and usually offers a better rate of return compared to traditional banking investments. The process is usually automated and in some cases, investors and borrowers can haggle and decide certain aspects of the transaction. There are many P2P investing forums and websites that you can visit to understand and seek suggestions on the type of P2P loan provider to opt for.

4. Create an Emergency Fund

If you are finding it difficult to settle on an investment option for your money, the best thing to do is save it for a rainy day. You may think this is not exactly investment advice, but think about it: what is a better investment than a fund for tackling business emergencies? It can be as simple as creating a bank account to put in your money, but it can be very useful when your business requires urgent funds.

Emergency funds can help you fund important projects and initiatives for your business without having to set aside any additional funds, or seek loans. Such reserves can help you maintain your liquidity and help you during a time of need for your business so that you do not have to rely on additional lines of credit or business loans. Since it is normal for businesses to have highs and lows, businesses must be prepared for bad times.

5. Balance between safe and risky investments

Investments, the term itself refers to the act of putting faith into something through predictions and projections in the hope of getting higher returns after a stipulated period of time. With that in mind, it is also important to acknowledge that not every investment guarantees a return. Some of the most common investment instruments involve risks that can force you to lose some of the money that you invested. For small business owners, this would mean losing out on business finances which can be useful for the company.

In order to prevent such a situation, you should maintain a steady balance between safe and risky investments. Do not just put your money into risky investment instruments such as stocks or mutual funds, and instead park some of the money in instruments such as term deposits and bonds, so that some of your investments will generate assured returns.

6. Research a lot before investing in stocks

Investing is tricky and if a single step goes wrong, it can have awry results for your business. Investing in stocks is one of the most preferred investment options for individuals and entities with a higher risk appetite. But when you are a small business owner, you need to assess your risk capacity more carefully, and more importantly, conduct a lot of research before investing.

So even if you have decided to invest in stocks, you must conduct thorough research on the stocks that you should likely buy and the kind of returns you can expect from them. Your research should also include assessing the performance of the company whose stocks you are buying and the kind of projections that you are looking for in the tenure that you want to invest. Even after taking these measures, it is important to assess the risks associated with specific stocks and include them diligently within the portfolio.

Wrapping up

Running a small business is no small feat and is filled with its own set of challenges and issues. As a small business owner, the welfare and growth of your business rest on your shoulders, and your investment strategies should reflect that. By aligning your business goals with some of the investment strategies mentioned here, you can be assured that your investments would prove to be useful for the growth of your business, and for facilitating finances for processes and functions that require extra funds.

Lucy Manole is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.

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