Are you at the helm of a B2B business? If yes, you must bring your A-game to formulate a solid and effective social media marketing strategy. Why do you ask? Here’s why: A study conducted by IDC found that social media played a massive role in the buyer’s journey of 84% of the senior B2B clients.
There are countless hacks you can use to send engagement levels across your social media channels skyrocketing. Some of them are as follows:
- Utilizing different social media platforms
- Posting at the right time
- Creating audience-centric content
- Engaging with your audience
- Sticking to the 80/20 rule
Don’t underestimate the power of social media marketing. Social media can help build a brand image, establish a brand voice, identify your target audience to understand them, generate leads, etc.
Stay with us till the end to discover some of the most innovative social media marketing hacks you cannot ignore.
B2B Social Media Marketing Hacks to Send User Engagement Soaring
In this portion, we have rounded up the best B2B social media marketing hacks that are guaranteed to have engagement across your social media channels, soaring through the roof in no time.
1. Don’t Put All Your Eggs in a Single Basket
There are so many social media channels- Facebook, Instagram, Twitter, LinkedIn, etc. So, why not make use of all of them? That is important because each platform can help you achieve different social media marketing goals. If you are using any growth service for social media, it can be beneficial. For instance LinkedIn automation tools can give you a real head start if you are using LinkedIn for marketing.
For example, if improving the traffic on your business’s social media profile is your biggest goal, then Facebook would be the best choice. Now, you might also have another goal of using social media to boost lead generation. In that case, LinkedIn is your go-to platform.
The Content Marketing Institute’s study showed that around 97% of B2B businesses use LinkedIn for lead generation.
On the flip side, as far as building a brand image and connecting with your target audience, platforms like Instagram and Twitter are better choices. That comes as little surprise, as Instagram has 1.07 billion active monthly users.
In a nutshell, set your social media marketing goals, and identify the platforms that will help you achieve them – make the most out of them. Now, this is exactly what we meant by ‘don’t put all your eggs in a single basket”.
2. Timing Matter
After you’ve identified your marketing goals and the social media platforms, you need to figure out the following things: when you’d like to post the content and how often you’d like to do it. And, this isn’t something you can do according to your convenience.
Your posts, irrespective of the social media channel you’re using, need to be timed such that your target audience is in a position to engage with them. So, how do you figure this out?
For starters, you can monitor the statistics and analytics on each of your social media channels. Eventually, you’ll find a pattern emerging concerning how users engage with your posts. Use this data to determine the ‘sweet spot’: the time, the day, and the frequency.
You can even rope in AI to do this job for you.
For example, a survey by Hootsuite found that the best time to post on Twitter, as far as B2B businesses are concerned, is between 11 am to 1 pm EST on Monday and Thursday.
Similarly, their survey also found that B2B businesses should post between 9 am and 2 pm EST on Tuesdays, Wednesdays, and Thursdays, when it comes to Facebook.
After you’ve collated all the data you need, you can create a social media marketing schedule to stay on top of things.
3. Always Keep Your Target Audience in Mind
As is the case with timing, it would be a genius idea to keep your target audience in mind while creating content for posting. After all, if you want others to engage with your content, you have to give them what they want.
To do this, your social media posts should be diverse. You can post infographics, videos, tutorials, or even Livestream sessions with other industry experts. Whatever you do, the bottom line should be this: Make sure that everything you post is meaningful.
Here’s another thing you need to keep in mind: Always infuse your content with a human touch. You can do this by telling stories, talking about a relatable experience, or even by posting about employees who’ve made an impact.
According to a survey, 92% of consumers gravitate towards companies that can tell a good story.
In short, your social media page shouldn’t just be a page- it should be a personality by itself.
4. Engage Your Audience
Do you want more users to engage with the social media content of your business? You need to engage with them first. There are countless ways in which you can do this. To begin with, you can initiate a conversation with your audience.
This post by Amazon on their Instagram page is a great example of how you can start meaningful conversations by asking a simple question that everyone can relate to.
You can also host giveaways or contests across your social media pages. Consequently, not only are you giving your audience something to look forward to, but you’re also benefitting from a lot of free promotion and advertising.
Alternatively, you can engage with the posts of other businesses so that they’ll engage with yours in the long run.
5. Remember the 80/20 Rule
No, we are not talking about the time management rule. This one is different. The social media pages of most B2B businesses tend to be chock full of promotional content advertising their products and services. And, this is something you’d want to avoid.
It is in this context that the 80/20 rule can come in handy. Ensure that only 20% of your social media content on any page is self-promotional. The remaining 80% of your posts should be something different. They can be reposts, meaningful insights and tips for your audience, how-to posts, etc.
That is important because approximately 45-50% of social media users said they use social media to find funny, entertaining, and informative content. The last thing you’d want is to disappoint your target audience.
Keith Keller, a renowned name in the field of Twitter marketing, believes that “Brands will need to find unique and personalized ways to stand out to reach new customers and consolidate loyal relationships.” And, that’s why social media marketing is crucial for B2B businesses.
Our post presented you with the hacks you can use to optimize your social media marketing strategies. If you’re based out of the healthcare industry, please check out the 3 Innovative Ways Healthcare B2B Companies Use Twitter.
Develop a top-notch social media marketing plan, and everything else will fall in place.
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