Collecting emails on your blog is one of the best ways to grow your email list. Of course, you can be collecting emails in other ways (e.g. giveaways on social media), but the best way to do this is still with the help of your website or blog. Hence, here are the five reasons you need to start collecting emails on your blog now.
Can I Buy an Email List?
One of the biggest questions business owners and marketers have regarding email lists is whether they can buy one instead of growing their own. There are several issues with this approach. First, it shows that you aren’t all that serious about email marketing. Second, buying an email list can be counterproductive because many of these people might unsubscribe from you once they realize they weren’t subscribed to you before.
Yet another issue is that you might not even be able to afford buying an email list if you have a tight budget for email marketing. Buying an email list also prevents you from learning better email marketing techniques that you could learn while growing your own list. In other words, the best thing you can do is create your own email list step by step instead of purchasing an email list from someone.
#1. Email Marketing Is Extremely Effective
First of all, it’s incredibly important to understand that email marketing is by far one of the most effective types of digital marketing. Even though social media is used pretty much by everyone nowadays, most people still use email for various purposes – especially for professional matters. This means that most people check their email regularly and there is a high chance that they will see your brand’s emails.
According to a survey by Litmus, the ROI of email marketing is 38:1 on average. And according to Campaign Monitor, there are three times more email account owners than Twitter and Facebook combined. Moreover, the click-through rate for email is 3% while the click-through rate for Twitter is 0.5%. These statistics clearly demonstrate just how effective email marketing is even to this day.
#2. It Doesn’t Require Huge Investments
Another aspect of email marketing that instantly makes it look superior to other types of digital marketing is that it doesn’t require huge investments. As evidenced above, the ROI for email marketing is much higher than that of one of the most popular social media platforms – Twitter. But there is another aspect of email marketing related to costs.
Collecting emails on your blog doesn’t really require huge investments. Even simply posting content regularly will already help you attract traffic to your website or blog where these readers might join your email list. You just need to place email subscription buttons strategically. That being said, you will still need to invest into your email marketing if you want it to have the best results it could give you.
#3. It Is Relatively Easy to Organize
Email marketing is one of those types of digital marketing that is relatively easy to organize. With the help of automation tools and a well-planned schedule, you will be able to send out emails regularly and reach large numbers of your subscribers on a daily, weekly, and monthly basis. The same advantage can be applied to collecting emails on your blog – it’s also relatively easy to organize.
For example, if you are primarily using content to attract traffic to your website, you will need to make sure that this content is high-quality by consulting experts. You can look for custom writing reviews or a site with best online writing services where your content can be reviewed so you can improve it. You can also use ad campaigns to attract more traffic to your site and convert more readers into email subscribers.
#4. You Will Create A Stronger Connection
One particular benefit of email marketing is that it lets you create a much stronger connection with your target audience – something many business owners desire. When your audience is loyal and dedicated to your brand, they will be more likely to purchase your products or services regularly.
Email marketing is very personal, because your subscribers are pretty much getting your content delivered right to their doorstep (or rather, into their inbox). In addition to that, you can personalize the emails different segments of your audience get.
#5. It Takes Time… But It’s Worth It
Last but not least, it’s important to remember that growing your own email list takes time – but it’s still absolutely worth it. Nothing can be an email list you grow yourself – any email list you buy won’t be as accurate as the one you can build yourself from scratch.
Email marketing also pays off. You can expect to see more conversions and sales once you launch your email marketing campaigns. Of course, everything will take time, but you need to be patient for as long as possible, because nothing comes instantly. Indeed, even other types of marketing require time to pay off.
All in all, it’s worth considering email marketing as your primary digital marketing strategy, but even if you decide to use it as a secondary one, you should still grow your own email list. The reasons in this article will help you better understand what you can expect from your personal email list and from email marketing as a whole.
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