Why and How to Get Professional Web Design

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Thinking about investing in website design for your business? If so, you need a professional web design company in your marketing corner. With professional website design, it becomes possible to enjoy a variety of benefits that stem from having a site online. Keep reading to learn more about the advantages of professional website design in Atlanta.

Why Does a Business Need Website Design?

A business’s website design is often the first avenue that potential customers and business partners come into contact with when interacting with new brands. If your website isn’t professional, it could be the difference between securing a new client or partner, which directly impacts your revenue potential.

But professional website design can’t be accomplished by just anyone. It requires understanding the front and back ends of web design, which means whoever designs your website needs an extensive amount of coding and search engine optimization (SEO) knowledge.

What Is SEO?

SEO is at the core of securing better rankings for your brand. When a website is designed around factors that impact SEO, this allows the final web product to enjoy higher rankings on search engines. In fact, that’s exactly what SEO is. It ensures the content on your website is optimized for search engines. But what exactly affects SEO rankings? Here’s a look:

Keywords: All content on a website needs to include relevant keywords that appeal to the search engines and readers

Internal linking: The site needs to include internal links that link out to other content pieces found on the website

External linking: The site needs to include external links from authoritative sources that link out to other pieces of content found on the web that are extremely relevant to a brand’s business

Mobile responsiveness: The site needs to be viewable on multiple devices, meaning it must have mobile responsiveness to appear legible and easy to read on smartphones, tablets, and regular personal computers

User experience: The easier it is for users to navigate your website, the more likely it is for them to make a purchase

Domain age: Keeping a website fresh with newly published content is key to securing higher search engine rankings

Website security: A secure website is a cornerstone to establishing a positive reputation among new and potential customers and partners

What Are the Five Primary Benefits of Using a Web Design Company?

Partnering with a web design professional like Zgraph web design agency is often the determining factor as to whether a business will enjoy online success. Not just anyone can throw together a website that keeps the search engines and customers happy. When your business partners with a designer or design agency for all of your web design means, you’ll enjoy the five following benefits plus more:

1. Higher search engine rankings

Web designers excel in keeping up with the latest factors and elements impacting SEO. Gone are the days of you having to spend your time researching SEO and teaching yourself how to go into the back and front ends of a website to make changes, which can be very time-consuming and keeps you from focusing on other core parts of your business. Nowadays, and thanks to web design companies, you can put your SEO into the hands of professionals that improve your search engine rankings while you focus on other parts of the company that needs your attention.

2. Attract new customers

With a professional-looking website that enjoys higher search engine rankings, it becomes possible to attract new customers, which means you may end up serving customers with additional service requests; this allows you to see how you can expand your service and product offerings. In doing this, it becomes possible to pinpoint and evaluate potential streams of additional revenue for your business.

3. Increase online sales

Regardless of the products or services that you offer, did you know you can secure new customers through the internet? Even if you don’t sell directly online, the website you present to customers is often what determines whether they will make a purchase. Furthermore, with an online site, you make it easy for customers to pay their bills even if the services or products were purchased offline.

4. Improve customer service

Customers prefer the ability to interact with companies both on and offline. If you don’t offer an online customer experience, this often hurts the customer experience. You can avoid this by having a part of your online site that is strictly devoted to customer service.

5. Extend professional network

Lastly, with a web designer, it becomes possible to use the internet to extend your professional network simply through an online presence. And the farther you can extend your professional network, the easier it is to communicate with brands and professionals who can make your operations more efficient and profitable.