Tips for Creating a Clean Website Design and Optimizing Your Website

Photo by Startup Stock Photos from Pexels

This article is intended for people who want to build websites and need a clean interface to attract and retain users. I spent years learning how to design and build websites and my latest company, Work From Home Adviser, leverages the techniques in this article to help our users.

Before diving deeply into how to create a clean website design, you must first understand how to communicate to your audience. What is your business’s core value proposition? How do you communicate that to your customers? What differentiators separate you from your competitors?

Creating a content strategy – and a clean website to articulate your strategy – is only the first step to creating a website that generates qualified leads and interest. The next step is to build a website that actually supports your strategy.

The Problem With Your Website

Let’s be honest: if you’re reading this, you’re probably not building your website from scratch. Chances are good that you’re building on an existing template.

The problem is that most templates are built by people who have never actually run a business. The templates are tools that look pretty neat, but don’t actually help your business convey exactly what you want. In short, they lack customization.

This is a problem when you’re trying to optimize your website for your users. The only way to do that is to build a website that’s actually tailored to your business and your uses.

How Do You Do That?

First, you need to figure out which lead generation techniques work best for your business. In order to do that, you need to look at the metrics for your website, your phone calls, your email leads, and most importantly the design of your website. This means you need to use analytics and understand how people hear about your website, how long they are spending on your website, and the ways in which people use your homepage.

For example, if you have a website that’s optimized for lead generation, you should have a relatively high conversion rate. This means you should have a low bounce rate. Your site should have a high conversion rate because your site should be designed to convert a visitor into a lead.

How do you actually design a website that’s designed for lead generation?

First, you need to look at the high-level overview of your website. What’s the overall message of your website? Does the design of your website support that message? Is the CTA (Call To Action) clearly stated?

You also need to look at the level of trust you’re trying to create with your audience. What are your differentiators? What makes you different from your competitors?

The copy of your website should be built around your value proposition. What is your website selling? How do you sell it? What’s the message you want your visitors to take away from your website?

Your website should also be designed for conversion. The design of your website should support the conversion of website visitors into leads. Your website should have a clear call to action. It should be easy to navigate: clear text, simple buttons, no gimmicks.

The bottom line is that your website should be designed to sell.

The biggest problem is that most of the websites that I work on are not designed to sell. They’re not designed to generate leads. They’re not designed for conversion. They’re designed to look pretty. They’re designed to have a nice design.

The problem is that a pretty website doesn’t actually generate leads. A pretty website might look nice, but it doesn’t solve the problem the business has outlined.

Here is how you can break down your website to ensure its built to capture leads and be responsive to the needs of your users:

1. Have the value proposition of your website clearly stated. For example, this is the value statement I article on my work home advisory website. Clear, right?
2. You need to break down your website. Where are people spending their time on your website? Ensure clear photos, clear text, and simple iconography.
3. Good website builders start with the customer and work backwards. They work vigorously to earn and keep customer trust every time a user is on the website
4. Good websites always find ways to simplify. Can you remove buttons, loud text, internal links that create confusion for users?
5. Lastly, good design is about navigation. Do people find your site from SEO or through other user acquisition methods. By working backward from your users you will know what parts of your website to optimize.