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Backlinking Breakdown: How Content Increases Your Search Engine Rank

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Backlinking Breakdown How Content Increases Your Search Engine Rank - backlinks

You’ve built a website. You’ve put hours into making sure each page looks professional and loads properly. But if your website isn’t showing up in the search engines, then all of your hard work is going to waste. And if you run an eCommerce store, then not ranking isn’t just disappointing, it directly affects your profitability. Backlinking might be the solution to your problem.

What are Backlinks?

Any link found on one website that links to another website is a backlink. If a search engine finds many links directing people to a site, the search engine will assume that the page has a lot of authority on a given subject and increase the page’s ranking. Therefore, when it comes to search engine ranking, backlinking is much more valuable for the page being linked to than the page that is doing the linking.

Search engines follow links from site to site. If a website has no links–either to or from the site–then as far as search engines are concerned, that website doesn’t exist. To increase your search engine ranking, backlinking must be a major part of your SEO strategy.

Start Small

Backlinks don’t have to be fancy when your website is brand new. The first step is to make sure your website is on the map. Ask friends and family to link to your website from social pages. It’s a good first step to get your site crawled. Once your site has made it into the search indexes you can expand your backlinking strategy.

If you run an eCommerce website, there’s a good chance that you sell products manufactured by other companies. If manufacturers are willing to link to your website from theirs, not only will your page rank for that product increase, but you’ll also increase traffic to your site of visitors who are likely to make a purchase. Many companies also have running lists of where to find their products in stores and online, so make sure you’re on that list!

Cultivate Content

You don’t have to wait for other websites to find your content or product and decide you’re worth linking to before you start benefiting from the power of backlinks. There are many businesses whose business model is to write content that backlinks to websites. Be sure to do your research though, as being linked to by a site that search engines have flagged as untrustworthy can do more harm than good to your own ranking. Many professional digital marketing agencies handle both content creation services that increase backlinks and find trustworthy content hosts. For online shopping pages, eCommerce SEO services that focus on content can include product reviews, best-of lists, how-to guides, and more.

Keyword Rich Backlinks

If you’ve done your keyword research to optimize your web pages, those keywords can be valuable additions to your backlinking strategy. Keywords in anchor text that links back to your website tell a search engine exactly what your page is about.

For eCommerce business owners, achieving a high search engine rank for a popular product can be difficult without a good content strategy. An eCommerce SEO agency will help you identify the keywords your site can be competitive for, what keywords will be difficult but worthwhile to pursue, and which keywords are out of reach. This expertise can save business owners time and money.

The backlinking landscape is constantly changing. What ranks well one month might be less valuable the next. It can be a full-time job to adjust your business’ SEO strategy to match. A professional digital marketing agency can track these changes for you and keep your site moving up the search engine rankings.

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