Have you ever seen such an attractive fashion? The one that catches your interest and makes your eyes locked on it. We have a knack for beauty, don’t we? That’s why we put on the best make up or wax every strand of our hair up to look pleasingly handsome on our first dates. Imagine if we never dolled up, could there be any worst first impression than this?
What if you look plain and… ordinary and just like everybody else! You are not someone who could be easily spotted when mixed with the rest of the pack, because what? You are simply normal. Not outstanding, not impressive… not even noticeable.
But aesthetic makes the chances good… even better!
Now that you have built up a good first impression of in your mind because of what you are reading now, you would want to know how to make the best first impression for your product packaging. Anything plain and normal is the least that you want to happen when running your business, right? Careful planning and considerations can create wonders for you to boost your market.
And that all begins when you realized and understood why you need to tweak and twist your product packaging to stand out from the rest. What’s so significant about custom packaging? Well, you simply want to impress your customers not only with the quality product you will provide them, but by the way you make them special and unique by the effort your company exerts. The packaging should match the product you are offering to give off the feel of completeness. Be it a product that requires special test kit packaging or something else, you need to work with material and manufacturing experts to integrate your brand values, mission, and vision.
Simple Tips to Upgrade Business Packaging
Fortunately, here’s a simple solution to your business quest. Try to consider the tips listed below to upgrade and strengthen your product appearance and make it function better lot than before!
1. Reinforce Emotional Connection to Your Brand
Basically, emotional connection will make your customers go back to your store again and again. The trick is to create a strong brand value through a personalized or customized packaging, and your great product will only come next to the excitement.
Through this emotional bond, the exterior packaging of your product should reveal a lot about your product and business.
2. Color Consistency
Your brand value should be introduced by the consistency of the color palate you use. Can you recall what famous brands you remember when you see a neon color palette somewhere? I guess you already get the idea in your mind. I see Nike in the neon green color. And that’s the color consistency you want to create in your mind.
Color helps our brain to memorize something, like a concept, a brand or information in your textbook. In similar fashion, if you are consistent in your definite and brand color, you intentionally impact and influence your customers that this is your brand identity. Who knows, they may even remember your product just by looking at some color similar to your brand’s.
3. Create & Revise Content
If you’re a customer somewhat interested in some particular business product but they stick to one content all over the year, would your interest in them even last? We all want something new, don’t we? Well, that’s one thing you have to reconsider for your content. You have to go with the trend and create something modern, something kids would even stick their noses to.
4. Make it Exclusive
When it comes to custom packaging, I’m sure you do not want to have rivalry with your design. Whatever business venture you dive into, you’ll have competitors. And your product is vulnerable to suffer if it does not even separate itself from all the rest plain-looking crowd of products.
That’s why customizing your packaging design is very essential, not only to your prospect customers but to your brand image as well. The moment you make it with your own touch and aesthetic, it gives off a peculiar unboxing experience your customers can surely enjoy. You are leaving them a memorable impression of your own brand!
5. Choose an Unusual Shape
Your products may come in different sizes and shapes, for sure. Now, your flexible packaging should not only give out a catchy appearance, but should also serve its functional purposes. What good is it if it all looks good on the outside but the inner product’s a mess? Safety and security are two most important things you should consider when redesigning your product’s state.
Remember, no matter how unusual the shape is, without putting away the appealing package look, the goal is to deliver the product in its perfect shape the moment it stepped on your door’s home front.
6. Be Simple, Authentic & Honest
Finally, the last but not the least item to consider in upgrading your product packaging is to just be real. Just as how you hate fallacy and fraud, you don’t want to disappoint your customers and surprise their day off to the drain. You want to deliver that box of happiness that does not just satisfy your customer’s expectations but even surpassed them.
Just minimalistic ideals with a touch of your brand’s authenticity will bring out the best of your customer’s sense of fulfillment the moment they lay your hands on your product.
Is that something you’d like for your business? Then, note these things mentioned above to level up your marketing strategy by considering these important tips while redesigning your packaging.
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